On a Cold Approach Bootcamp, the first hour is not a lecture. You meet your coach, you tell him what worries you, and you head out to the field. The goal of the hour is to get you to a first small approach with someone beside you. Everything else gets taught on the street, one approach at a time.
This is what a man usually wants to know before he books, so here is what we can say about it.
There is no classroom
Every training day is two four-hour blocks in the field. Daytime coaching happens in streets and cafes. Evening coaching happens in bars and lounges. A Bootcamp has no slide deck and no theory session at a desk.
That matters because the first hour is where many men expect to be sat down and talked at. You are not. You start moving.
You tell your coach where you are
Your coach starts with where you are right now. How much have you approached? Which setting worries you most, day or night? Do you lock up before you walk over, or do you walk over and go blank?
Your answers shape the plan. Daygame and night game are both part of the program, and the mix is arranged to suit you. If daytime feels easier, you may spend more early time there, which is how some beginners warm up. a dating coach says of one student: "The student felt that the numerous day game approaches he did really warmed him up for the night game sessions."
There is no skill test. You are not graded at the start, and you do not need to hide how nervous you are.
The first approach is deliberately small
The standard for the first approach is not a number or a date. It is to walk up and say something.
a dating coach describes the same standard for men with approach anxiety: "If instead, your criteria for a good approach is: physically walk up to a girl and utter a sound. That's something anyone can do." Your coach raises the bar only after you can clear the one you have.
So the hour tends to be about making the first step as easy as it can be, with a coach next to you who has done it many times.
What the coach watches for
While you approach, the coach is not taking notes on your looks. He watches what you do.
- How long you stand before you move.
- Your first thirty seconds: voice, eye contact, posture.
- Whether the conversation turns into an interview.
- How you end it, with a number, an instant date or a clean exit.
After each set he talks you through it. a dating coach says that "sometimes major mistakes you're making in the field can be corrected with literally one comment." The first hour is often where the first of those comments lands.
The four parts come up as they come up
The days are not a Day 1, Day 2, Day 3 curriculum. Every training day covers the same four parts as they arise: approaching and conversation, attraction and delivery, numbers and dates, and rejection and follow-through. In the first hour, approaching and conversation tends to come first, since you cannot work on the rest until you have started.
What the first hour is not
It is not a sales pitch. It is not a test of whether you are good enough. It is not a promise about results, because no honest coach can promise how a woman will respond.
It is also not where you decide the whole Bootcamp. A hard first approach does not mean you are bad at this. It means you are at the start.
Group or Private changes how it feels
In Group, you train at a 3:1 student-to-coach ratio. You see other men get coached, which some find easier, and you share your coach with two other students. In Private, it is you and your coach for the whole booking, one, two or three days, and nobody else is waiting on his attention.
If being watched by other men is the worry, Private fits better.
What you leave with
By the end of the program you have a written practice plan: what is working, what needs attention and where to focus when you go out again. You also keep access to the community Slack. A follow-up call is not part of the package.
The Bootcamp runs in Miami and New York.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.




















