Boo looks like a card-by-card dating app with a social network built into it. Its main menu has six tabs, and the Match page shows people one at a time with a row of icons underneath. Each person's page carries interest bubbles, photos and optional video or audio. It is free on iOS and Android and also runs in a web browser at boo.world.
The main menu
Boo's own site shows the menu as Home, Match, Spotlight, Messages, Events and Profile. Home is the social side, with posts and the communities. Match is where the dating happens, and Messages holds your chats and your requests.
Most of your time as a man looking for dates belongs on two of them. Match is where you find women, and Messages is where you answer the ones who replied. Treat the rest as extras.
The Match page
On the Match page, people appear one at a time. Under each there are six icons. A yellow lightning bolt opens power-ups, a blue spaceship starts a Boost, and a red X passes. A pink heart is a super love, a blue heart shows interest, and a blue paper airplane sends a direct message.
If you have used a swipe app, it will feel familiar, with buttons in place of the swipe. Pass freely and use the blue heart on the women you would take out. a dating coach's advice for any app is to be selective, since a man who likes everyone is read as less attractive.
What a person's page shows
Each page shows interests as bubbles, and the ones you share with her appear in blue. That is a quick way to find a first line. If you both have travel or cooking in blue, you already have a topic.
Pages can carry photos, a short video, and an audio recording added under About Me. The extra media is optional, and a man who adds a short voice clip or a video gives a woman more to judge. That cuts both ways: a clear, relaxed voice helps you, and a stiff one does not, so only add what you would be glad for her to hear.
The tags on the Match page
Small tags sit on the people you see: Active Now, Nearby, Compatible Personality, New Soul and Top Soul. They tell you who is online, who is close, who fits your personality type, who is new to the app and who ranks well.
They are shortcuts for deciding who to message first. Another article on this site explains each tag. The short version is that Active Now is the one to act on straight away, since a woman who is on the app can answer straight away.
What this means for how you set yours up
Because pages load one at a time, your first photo does most of the work. A woman looks at it, decides, and moves on in seconds. My rule is that your first photo should be the absolute best photo of your face, clear and well lit, with nobody else in the frame.
After that, fill in the interest bubbles with things you actually care about, since each shared one in blue is a free opener. Add a few photos that show different parts of your life, and answer what Boo asks with some personality. A half-empty page gives her nothing to react to.
How it differs from a plain swipe app
On a swipe-only app, a page is a few photos and a short paragraph. Boo adds a layer on top. The interest bubbles, the optional voice recording and the communities mean a woman can learn something about you before you have sent a word.
That helps a man who is good at being specific and hurts one who is vague. If you list interests, list real ones, because every shared bubble turns blue and becomes the first thing either of you can mention. A page full of generic interests gives nobody anything to pick up.
Using it on a laptop
Boo also works in a web browser at boo.world. That is handy on a long message. Typing a considered first line on a full keyboard is easier than thumbing it out on a train, and your chats are the same on both.
Is it worth downloading
It costs nothing to look, and you can see for yourself in a day. Open the Match page, go through the people it shows, and count the women in your age range you would take out. If there are plenty, put real effort into your first photo and your first lines. If there are very few, the app is thin where you live, and your time is better spent elsewhere.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.