Swiping right means you like someone, and swiping left means you pass on her. On Tinder, a right swipe is a Like and a left swipe is a Nope. If two people swipe right on each other, it is a match, and only after a match can the two of them chat.
Swipe right: you like her
A right swipe is a vote. It tells the app you would be happy to talk to this woman, and it tells her nothing until she has voted on you too.
She does not get an alert that you liked her. If she never sees your card, or sees it and swipes left, nothing visible happens. You just never hear from her. That is why a right swipe is cheap to send and easy to waste.
It also means a right swipe is not a message. It starts nothing until she votes back. Men who swipe right on a hundred women and then wait for something to happen have confused a vote with a conversation.
Swipe left: you pass
A left swipe is a no, and nobody is told. On Tinder it is called a Nope. Bumble describes it as showing you are not interested.
Men sometimes feel guilty about this. There is no reason to. A woman you swipe left on never knows, and a polite pass is better for both of you than a half-hearted like that leads to a chat you cannot be bothered to write.
What each app calls it
The gesture changes a little from app to app.
- Tinder: swipe right to Like, swipe left to Nope. A match happens only when both people have swiped right, and chatting starts after the match.
- Bumble: swipe right to show interest, swipe left to show you are not interested. Paying members can undo a left swipe, but a right swipe cannot be undone.
- Hinge: there is no left or right swipe in Discover. You tap a heart to like a specific part of someone's page, a photo or a written answer, and you tap an X to skip her.
- OkCupid: you drag the card to the right to Like and to the left to pass.
So "swipe left" is the habit of Tinder and Bumble, and Hinge asks for a different kind of decision. On Hinge you have to point at one thing you liked.
A pass is a signal too
Skipping is not neutral. The app uses what you pass on as a signal about who you do and do not want to see.
That is why swiping right on everyone backfires. a dating coach says that auto-swiping right used to work and no longer does, and that in his experience and his students' the app punishes it. The students he told to stop and swipe selectively got far better results from fewer right swipes.
The reason is simple even without the algorithm. If you like everyone, the app learns nothing useful about you, and you end up with a list of matches you never write to.
Slow down on Bumble's right swipe
Bumble is the one app where the gesture is permanent in one direction. A right swipe cannot be undone, even for paying members, while a left swipe can be taken back by someone who pays.
That asymmetry is a good reason to look before you commit. A thumb flicks fast, and a woman you liked by accident is a woman you now have to either write to or ignore.
How to use each swipe well
Treat a right swipe as a promise to yourself. Swipe right only on a woman you would genuinely write to and be glad to hear from. If you could not think of one thing to say to her, swipe left.
Decide quickly on the first photo. A woman scrolling a stack makes the same call about you in a second, and a dating coach's point is that a weak first photo loses a man every other thing he has.
Then do the work a match makes possible. A match is permission to start a conversation, not a date. Write a first message that is about something on her page, keep it short, and move toward a plan once she is answering with energy.
Keep your sessions short. A few focused minutes of real decisions beats an hour of flicking, because by the end of an hour you are no longer looking at anyone. When every face has started to blur, closing the app does more for you than finishing the stack.
If you find your swipes are not turning into matches, change the one thing the swipe depends on: the first photo she sees. Everything else comes after.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.