Active Now and Active Today are Hinge's rough guide to when someone was last on the app. Active Now means she has been on very recently, and Active Today means she was on at some point in the past day. Both are approximate rather than exact. You only see them while you are looking at someone in Discover, Standouts or Likes You, and never once the two of you have matched.
What the two labels tell you
Hinge describes the labels as an approximate idea of when a member was last active. That word approximate matters. Active Now is not a green light saying she is holding her phone this second. Active Today is not a timestamp.
Read them as a broad hint: this woman is using the app, and recently. That is useful when you are deciding where to spend your likes. It is not precise enough to plan your timing around.
Where they show up
The labels appear in three places. You see them in your Discover feed, in Standouts, and in your Likes You list.
They do not appear in your matches. Once you have matched with a woman, you cannot see her activity status, and she cannot see yours.
Most men should be glad about that. It means nobody you are talking to can see you were on the app an hour ago and wonder why you have not answered. And it takes away the temptation to watch her status and read meaning into every hour she spends online. The labels help you choose who to like. After that, the chat is the only thing that counts.
Why some women show no label
You will notice plenty of women with no label at all. Hinge gives three reasons you might not see someone's status.
She may have chosen to hide it. She may not have been active in the past day. Or you may have turned your own status off, because hiding yours also hides everyone else's from you.
So a missing label tells you very little on its own. It could mean she has not opened the app in a while, or just that she values her privacy.
Hiding yours hides theirs
That last rule is a straight trade. Keep your status visible and you get to see other people's. Turn it off and you lose the information for everyone.
For most men the information is worth more than the privacy. You are not giving much away, since your matches never see the label anyway. Only women browsing Discover, Standouts or Likes You do.
How to use the labels well
Use them to decide who goes first, not who gets a like at all.
Say two women in your feed are equally appealing. One shows Active Today and the other shows nothing. Like the active one first. She is in a position to see your like soon, and a like she sees today has a better chance than one that sits unread for a week.
Do the same in your Likes You list. If a few women have liked you and your time is short, answer the ones who are active before the ones who are not. A reply that reaches her while she is still using the app is more likely to turn into a real conversation.
a dating coach warns about the opposite habit. Some men spend half an hour writing the perfect message to their dream woman, and her account may not even be active any more. Your time is the scarcest thing you bring to the apps. The activity labels are a cheap way to avoid spending it on women who will not see it.
Do not read too much into Active Now
A woman showing Active Now is around. That is all it means.
coach makes a sharp point about women who happen to be online. Being on the app often means she is busy with other conversations, or checking the plans for a date she already has that night. Her being online can work against a message landing just as easily as it works for it.
So do not fire off a rushed comment because the label says Now. Write the same thoughtful comment you would send anyone. And never mention the label in a message. "I see you're online" reads as though you have been watching her, which is the opposite of the relaxed impression you want.
Where the labels fit
Activity labels are a small tool for sorting. They help you spend a limited number of likes on women likely to see them. They do nothing for what happens when she opens your page or reads your comment.
That part is still on you. A clear first photo, answers that give her something to reply to, and a comment about one specific thing she wrote will do far more than perfect timing. Get those right, then let the labels decide the order you work in.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.