A short dating profile has a formula: one concrete detail from your week, then either a question or a plain line about what you want. Below are examples at one, two and three lines, plus versions for a few common situations. Copy the shape, swap in details that are true of you, and test one at a time.
The formula
Fill in the blanks:
[A specific thing I do] + [a small, honest flaw or oddity]. [A question she can answer, or what I am looking for.]
The detail has to be a noun a woman can picture: a bakery, a trail, a boat, a dish. The flaw keeps it relaxed. The ending gives her either something to reply to or a clear sense of what you are after. Skip the ending and you have a nice sentence she cannot respond to.
One-line examples
Sunday pasta, Tuesday climbing, Wednesday regret about the pasta.
I fix boats for a living and I cannot fix one thing in my own kitchen.
Dog dad to a golden retriever with opinions about everyone I date.
Two years into learning Italian and I still order in English.
One line works when the line itself is a small story. If a woman can retell it to a friend in a sentence, it is doing its job.
Two-line examples
Moved here for work, stayed for the tacos. Where should I be eating on Friday?
Mornings at the pool, evenings at the stove. I will argue about spice levels with anyone.
I cook, I call, and I turn up on time. Looking for a relationship, not a pen pal.
Learning to surf badly on weekends. Convince me to take a lesson with someone brave.
Two lines is the sweet spot for most men. The first line shows a real week, and the second gives her a way in.
Three-line examples
Hosted dinner for eight last weekend and the only thing that survived was the bread. I read slowly and walk fast. What is the best thing you ate this month?
Moved across the country two years ago and still get lost on the way to the gym. I am better in person than in a chat box. What is the one place you take every visitor?
Three lines is the limit. Past that, a woman is reading a page and not a line.
Examples for common situations
New in town. "Eight months in and still learning where to park. Give me one restaurant that locals would not tell a tourist about."
Travels for work. "Half my life is in airports, the other half is in my kitchen. Home on Thursdays, and I plan Thursday dinners like they matter."
A shy man. "Quiet until you get me talking about bread. Fair warning that you will."
Back on the apps after a long gap. "Three years off the apps and I have forgotten how this works. Tell me what I am doing wrong, gently."
Busy week, open weekends. "Weekdays belong to my job. Saturdays belong to whoever has the best plan, so bring one."
Wants something serious. "Not interested in the endless chat. If we get on, I would like to take you to dinner this week."
Each one names the situation plainly and turns it into something warm. None apologizes for it.
Why short ones still fail
Short does not mean good. A short page can be generic too: "love to laugh, love to travel, looking for my partner in crime" is under ten words and says nothing. a dating coach's complaint about most men's pages is boredom, and a short, boring line is still boring.
coach also warns against lines that sound friendly to the point of needy, such as "let me know what you do for fun," which he says reads like a man trying hard to be liked. And a factual answer with no reason behind it does nothing, because she learns a fact and not what dating you would feel like.
Test the one you pick
a dating coach's advice for any page is to treat it as an experiment. Use one version for a couple of weeks. Count your matches and replies, then change one line and count again.
His tip for finding out whether the problem is the photos or the words is to borrow the page of a man who gets good results, put it on your own photos, and see whether anything changes. If it does, the text was the issue. If not, the photos were.
Read your final version aloud. If you would not say it to a friend, rewrite it.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.