A good profile for a man over 50 has five parts: recent pictures that look like you today, a short written opening with a real detail, two or three answers that give her something to ask about, one plain sentence about what you want, and nothing that sounds like a brochure. The three full examples below show how that looks for three different situations.

The divorced man

Opening line: "Divorced six years, which is long enough to know what I want and short enough to remember how to plan a date."

A typical Sunday: "Farmers market, a long walk with a dog who thinks she is the boss, and a roast chicken I have finally gotten right."

Two truths and a lie: "I have sailed across a lake in a thunderstorm. I once won a hot-dog contest. I can't parallel park. One of those is a lie."

What I want: "A partner to cook with and travel with, not someone to impress."

Why it works: the opening line says what happened without self-pity, the Sunday answer shows a life she could step into, and the game gives her something fun to guess. He ends with what he wants.

The widower

Opening line: "My wife died three years ago. I am ready to meet someone, and I would rather say so than pretend otherwise."

I geek out on: "Old maps. I have a drawer of them and I will tell you where your street used to be."

We will get along if: "You like slow dinners, bad puns and walking home the long way."

Why it works: it says the hard thing once, in one sentence, and then it is over. A woman reading this wants to know whether he is ready, and he has answered that before she asked. Do not make grief the whole page. The rest of it is a man with a hobby and an easy way to say hello.

The man who never married

Opening line: "Fifty-three and never married, which is a different story than you are imagining. I was busy building a career, and now I would like to build a life with someone."

My simple pleasures: "A good espresso, a long book and a Saturday with nothing in it."

Dating me is like: "A well-planned trip. We will leave on time, I will have a backup plan and we will still get lost somewhere charming."

Why it works: most women have a question when a man at fifty-three has never been married, and he has answered it with a sentence instead of leaving her to guess. The prompts keep it light.

What to copy from all three

Each example says the main fact about the man in the first line, and then spends the rest of the page on something she can reply to. Each uses a plain voice with a small joke, and none of them brags. None gives a salary, a job title or a list of adjectives.

They also all say what he wants in a single sentence. a dating coach's point is that the page decides who answers it. Write like a man after a quick fling and the women who reply want the same. Say you want something lasting and the replies change with it.

The rules at your age

Show your age plainly. It is on the app already. Do not write that you look younger than you are or that you feel forty. coach says there are two kinds of older man, the interesting and successful one and the one who has just gotten older, and a woman decides which you are within seconds.

Use recent pictures. One full-length picture, one of you doing something real, one with a friend or in a group. Pictures from ten years ago set her up for a disappointment on the first date, and the first date is the thing you are trying to get.

Skip the adjectives. "Honest, loyal, easygoing" describes every man who has ever typed on a phone. A detail does the same job and is easier to answer.

Do not list what you will not tolerate. A page that opens with a list of what you will not accept reads as a man who has been hurt and has not recovered.

Test it, then change one thing at a time

coach calls an online profile a supplement that works in the background while you do other things. Put it up, leave it for a couple of weeks and count how many women reply. If few do, change one thing, like the opening line or the main picture, and wait again.

Do not rewrite everything at once, because then you will never know which change helped. And keep your life moving alongside it, with a class, a club or an evening out with single friends. The page works best for a man who is already out meeting people.