Ask a man when he does his dating apps and he will usually say he does not really have a time. Then he checks. It is Sunday night, somewhere between nine and eleven, on the sofa, after the week ahead has already started sitting on his chest.
That hour is the most concrete thing a done for you service takes off you, so it is worth looking at properly before anything else.
What Sunday night actually contains
It is not swiping, or not only swiping. It is four jobs stacked on each other.
You clear the backlog of likes that built up since Wednesday, most of which are nowhere near what you want. You go back through the conversations that stalled and decide which ones to rescue with a message you do not feel like writing. You answer the three women who wrote something on Thursday that deserved a reply and did not get one. And you try to turn one of them into an actual evening, which means proposing a day, which means opening your calendar, which is the part you least want to do on a Sunday.
Ninety minutes is a normal number for that. Some men do two hours. Almost nobody does less than forty minutes, because the backlog does not clear faster than that.
Why it lands on Sunday
Because it is the only evening with a gap in it, and because the guilt is loudest then.
Monday through Thursday you get home late and open the app for two minutes in bed, which produces nothing. Friday and Saturday you are out, or you are tired. So the whole week's worth of dating work slides to Sunday, and Sunday is also when you are planning the week ahead and already slightly dreading it.
That is the wrong hour of the week to be doing a job that needs patience and good judgment, and it shows in the messages. Sunday night texting is the least charming texting anybody does.
What the hour is producing
This is the number worth writing down, because most men have never put the two sides next to each other.
Call it ninety minutes a week. Over three months that is roughly nineteen hours, which is two full working days spent on the sofa with your thumb moving. Now count the dates those nineteen hours put on your calendar.
For most men the honest answer is somewhere between two and six. Not two to six a month. Two to six in the quarter.
That ratio is the entire argument. It is not that the work does not matter. It is that this particular hour, done tired, once a week, at the end of a backlog, is the least productive way anyone has ever found to do it.
The apps do not treat Sunday as a catch up
Here is the part that makes it worse. A dating app rewards daily activity and quietly punishes gaps, so the pattern of six dead days and one busy evening is close to the worst possible way to run an account.
By the time you sit down on Sunday, the matches from Wednesday have already gone cold, and the women who liked you on Thursday have moved on. You are not catching up. You are paying a penalty and then doing the work anyway.
Daily is what actually keeps an account producing, and daily is the exact thing a man with a demanding job cannot supply. That is not a discipline problem. It is a scheduling problem that no amount of trying harder fixes.
What you are buying, in real terms
The plainest description is this. Our team redoes your dating photos and your whole profile, then runs your apps every day and carries the conversations until there are dates booked on your calendar.
Translated into your week, that means the four jobs above stop existing for you. The likes get read against what you said you wanted, before anybody replies. The stalled threads get carried or closed by somebody who is not tired. The women worth answering get answered at the speed a normal person answers. And the evening gets proposed, pinned to a day and a place near her, without your calendar ever being opened on a Sunday.
Every app you want to be on gets run that way, including the selective ones you already have accounts on, Raya, The League, Luxy, Inner Circle.
What actually shows up on Sunday now
Nothing. That is the whole point of it.
There is no summary to read, no shortlist to approve, no three messages waiting for your judgment. What arrives, on whatever day it arrives, is a date on your calendar, which is the only output you ever wanted from that hour in the first place.
Your first date within a week, or we keep working. If that week passes without one, the work carries on until it happens, because the thing you wanted was a date.
The part that stays yours
You still say who you are interested in and what you will not bend on, and the filtering runs against that instead of against whatever the app puts in front of you. You still sit down across from her and be good company, which is the only part nobody else can do and the only part you wanted to be doing.
What you get back is a Sunday evening with nothing scheduled in it, and a Tuesday with a drink in it. Most men find, about three weeks in, that they do not miss the hour at all. They miss having believed it was working.
If you want that hour back
Online Dating Concierge is our done for you service. We handle the photos, the profile, the swiping, the texting, and the asking, and we keep at it after the first date so the apps do not go quiet the week work gets difficult.
If you have done your last Sunday backlog, see if you qualify and we will go through exactly what it would look like for you.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
More from the library6 related articles
- 01Why a Done For You Dating Apps Service Promises More Work, Not a Refund5m
- 02Will a Done for You Dating Apps Service Still Sound Like You3m
- 03Why One Team Running Your Dating Apps Beats Fixing One Piece at a Time5m
- 04What Changes on an Invite Only Dating App When You Stop Running It Yourself5m
- 05What Actually Happens When Someone Else Runs Your Dating Apps5m
- 06How a Done for You Dating Apps Service Tests What Is Actually Working5m