"I want someone ambitious." Every man says a version of this, and every man means something slightly different by it.
That is fine while you are the only one acting on it, because the meaning lives in your head and you apply it without having to explain it. The moment somebody else is filtering on your behalf, a word like ambitious stops being an instruction. It is a mood, and two reasonable people will read it two different ways.
The test that separates the two
There is one question to run every stated standard through: could a person who has never met you act on this without calling you to ask what you meant?
"Someone who has her life together" fails that test. "Employed full time, not currently living with an ex, in this city for at least the next year" passes it. The second one sounds colder written down, and it is also the only one of the two that produces the same answer regardless of who is reading it.
This is not about lowering the bar. It is about writing the bar down in a form that does not need interpreting. A standard nobody else can apply is a standard that only gets applied on the rare evening you personally have a free hour, which is the situation you were trying to get out of.
Put a number on the things that take numbers
Age and distance convert to a decision with no work at all, which is exactly why men state them carelessly.
On age, give the range you actually act on rather than the one you would defend out loud in front of friends. Most men write something narrower than their own behavior, and then wonder why so little comes through.
On distance, walk through a real Tuesday before you answer. You finish work, you get home, you change, you go back out again. How far across town is that still worth doing on a weeknight, for a woman you have not met? That is the number. The one you would give in the abstract is a much bigger number, and it produces plans that quietly fall apart on the night.
The question most men leave off the list
Say what you are there for. Something steady, something casual, or honestly not sure yet. Men leave this one vague more than any other, usually because stating it feels like closing doors. Staying vague closes the wrong ones. A mismatch here costs real months and almost never surfaces before the third or fourth date, which is the most expensive possible place to find it.
Stating yours plainly also makes it filterable. A woman who has written what she wants can be read against what you wrote, and that comparison happens before anybody spends an evening.
The ones that need an example instead of an adjective
The rest of what you want is real and does not survive being written as a word. Warmth, curiosity, a particular sense of humor, being interesting to talk to, the kind of week she keeps. Nobody can filter on those from an adjective.
What works instead is an example. Describe two women you have dated or wanted to, and say what specifically was right and wrong about each. One concrete case teaches more than a page of qualities. The same goes for what you do not want. "No drama" is not usable. A short description of the specific thing that ended your last situation is.
Have few hard limits, and mean them
There is a real difference between something you would rather have and something that is a no. Keep the second list short. Three or four genuine deal-breakers works.
A dozen produces one of two outcomes. Either almost nobody clears the bar, or the list quietly gets ignored because it has to be. Neither of those is a system you can trust. Everything else belongs on the softer list, where it shapes who gets pursued first without eliminating anybody outright.
What the first few weeks tell you
Written terms meet reality quickly, and that is the useful part. A man who said he would not travel more than twenty minutes discovers he happily would for someone he liked. A man who insisted on a narrow age range finds his own attention going elsewhere.
That is not a failure of the terms. It is the terms getting calibrated by contact with actual people instead of with your idea of them. So expect to revise, and say so when your view changes. What you should not do is rewrite everything every week, because then nothing has run long enough to tell you anything.
The one call that never moves
You decide who you actually meet. Terms decide who gets pursued and in what order. They do not decide who you spend a Thursday with, and being shown more women who fit does not obligate you to any of them.
That is worth stating plainly, because the fear runs the other way. Men worry that handing over the filtering means having their evenings filled with people they did not choose. The opposite is closer to true. Vague standards are what produce a calendar full of near misses, because vague standards get resolved by whoever happened to be available. Precise ones give you fewer options that are worth more, and the final yes stays exactly where it always was.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
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