Is the Thursday Dating App Free?

Partly. TechCrunch reported that Thursday lets you match with only a small number of people a day unless you pay a subscription to remove the limit. So there is a free way in, and a paid way to get past the cap. The company's singles events are a separate product, run through a different app called Thursday Events.

a dating coach made this point about dating apps in general. They are businesses, and they make money somehow. Tinder began free and added paid tiers once it had users. Thursday follows the same shape: let people in without paying, then sell the removal of a limit.

That tells you what the free version is for. It is a way to find out whether the app suits you. It is not meant to carry a man through months of dating on its own.

The cap changes how you behave. When you can only match with a few people a day, you cannot pile up conversations, and you cannot hide behind a long list of matches you never write to.

For a man who picks carefully, this is an advantage. Each match is one you chose, and each one is worth a real first line. For a man who likes to like everyone and sort it out later, the cap is a nuisance.

My advice on dating apps points the same way. Liking everyone tells the app very little about what you want and makes you look less choosy. A small daily allowance forces the habit he recommends.

TechCrunch described the app as limited to Thursdays, with all matches disappearing at midnight, after 24 hours. That rule is what the whole product is built around. The idea is to get people to meet in person sooner instead of scrolling without end.

So the real cost of the free version is time pressure, not money. A match that vanishes at midnight gives you one day to move from a first line to a plan. If you tend to leave good conversations sitting for a few days, you will lose matches whether or not you pay.

Paying removes the daily cap, so you can match with more people on a given Thursday. That is the whole feature as TechCrunch reported it.

It does not change who finds you attractive. A woman looks at your pictures and your words, decides, and moves on, and a subscription does not affect that decision. My view is that paid features multiply what you already have. If your first photos already get likes, more matches per day is a real gain. If they do not, the cap was never your problem.

So test the free version first. Use it for a few Thursdays, and note how many women liked you back, how many replied and how many agreed to meet. If you are using up the allowance and still want more, that is the moment to think about paying.

Thursday also runs in-person singles events through Thursday Events, and its website mostly promotes those events. That is a different product with its own cost, and it is worth treating separately.

An event is a small test of whether you do well in a room. Many men do better in person than in a chat, because a woman can see how you stand and how you talk. Check what a particular event involves before you commit, since it changes by city and by event.

Count the cost in time as well as money. a dating coach's own routine on the apps is short and regular, about half an hour a day, and the same idea fits here. One focused Thursday does more for you than a distracted one.

Decide before Thursday what you will send and what you will suggest. Choose the few women you actually want, write about something specific on each page, and ask for a plan within a few messages.

Use the cap as a filter and not as a limit to resent. If you only get a few matches a day, make each one count, and the free version will tell you everything you need to know about whether Thursday is worth anything more.