It depends entirely on whether she knows. Filming a woman in secret, then posting the footage for views or for marketing, is not ethical, and depending on where you are it can be illegal. Filming is fair when she knows about the camera, agrees to it, and the footage serves a clear purpose, such as a coach reviewing a student's approaches with him. If your plan only works when she never finds out, that is your answer.
Below is how the different styles of infield footage compare, why the question has become urgent, and a simple test you can use.
What infield footage is
Infield means in the field. It is footage of a man approaching women in the street, in a park or at night in a bar or club, with a microphone on his shirt and a camera some distance away. The stated purpose is to teach other men how real conversations go.
For years, a lot of this footage was shot without the women knowing. Over time, it became a marketing tool, a way for a coach to prove he is worth paying, and in a few cases a way to fake results. Some coaches have faked footage by hiring women to play the part of strangers, and others cherry-pick the one good set from a bad afternoon. A growing pressure to show a "real result" pushes some men to film far more than a conversation and a number.
That context explains why the question comes up. The problem is not that a camera exists. The problem is how it is used and who is made to carry the cost.
Four ways men film approaches
Men tend to film in one of four styles, and they are not equally defensible.
- Point-of-view glasses. The man wears smart glasses that record from his face. Many of these videos are short, shallow and aimed at entertainment. Some men modify the glasses to hide the recording light, which breaks the manufacturer's own policy and is a clear sign that the woman is not meant to know.
- Hidden camera. A man talks to a woman while a friend films from a distance, and she is never told. She finds out only if she sees the video online. This is the style most people object to.
- Hidden camera, then permission. The man films the interaction and asks her at the end whether he can use it. This is more honest, because he tells her what he is doing and does not treat the camera as a secret. It still films her before she agrees.
- Selfie first, then permission. Some Japanese street coaches live stream. The camera is on the man's face before he approaches, so she is not in the shot at close range. After an opener or two, he asks whether she is fine appearing on the stream, and only then turns the camera to her. This is the most respectful of the four, because she decides before she is on camera.
If you only take one thing from the list, take the last one. The more a style depends on her not knowing, the worse it is.
How to tell if you are being filmed
Women have started asking, and it is a fair question. Footage needs audio, so the man talking to you usually has a microphone near his chest, and it is sometimes visible. A second person may be standing nearby holding a phone or a camera, staying still and looking conspicuous because moving would spoil the shot.
If you suspect it, ask: "Are you filming this?" The man has two options, tell the truth or lie. If he says yes, you can say you do not consent, and he cannot ethically use it. If he lies, he has shown you what kind of man he is. A woman is under no obligation to continue the conversation.
The law differs by place
Rules on filming and recording audio of strangers change by country, state and city. In many places, recording a conversation without everyone's consent is restricted. Posting a recognizable person for commercial use raises more issues. This is not legal advice. If you plan to film, check the law where you will do it, and treat consent as the minimum.
A simple test
Ask yourself: if she were standing next to the camera and could see exactly what I am doing with the footage, would I be comfortable? If the answer is yes, you are probably on solid ground. If the answer is no, do not film.
A second test is who the footage is for. Footage you keep for your own review, so a coach can show you what happened, is different from footage you post for strangers to watch. The first helps you improve. The second turns a woman's face into your content.
How a coach uses footage
Footage has a good use: it shows a man what he cannot see himself. Most men are surprised by their posture, their pace and how long they wait before speaking. A coach standing next to you can describe that, but footage is proof.
That is the idea behind the Filming add-on in our Bootcamp. A coach films your approaches for one hour, then sits down with you and breaks the footage down set by set. It is for your review, so you can see what you do and what to change. It is an optional add-on to either Bootcamp, which runs in Miami and New York as a three-day Group program at a 3:1 student-to-coach ratio or a Private program of one, two or three days.
Questions men ask
Is it legal to film women in public?
It depends on where you are and what you record. Audio and commercial use have extra limits. Check the local rules and get consent.
Can I post footage if I blur her face?
Blurring helps, but it does not replace consent. If she does not know about the camera, you have already done the part that matters.
Is filming necessary to improve?
No. A good coach and honest feedback are the core. Footage is a tool for review, not a requirement.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.




















