Open your account settings on the Match app, mobile web or desktop and go to Manage Subscription. Cancelling there turns off auto-renewal. If you subscribed with Apple through the iPhone app, cancel through the App Store instead. Add-ons like Private Mode are switched off separately under Subscription Status, and if you are on a free trial, cancelling ends your access straight away.

Cancelling on the app, mobile web or desktop

Match puts the same control in all three places. Go to your account settings and open Manage Subscription.

What cancelling actually does is turn off auto-renewal. Your plan does not vanish the moment you tap the button. It simply stops renewing, so the subscription ends when its current term is up.

That is worth knowing before you cancel, because it removes the reason to wait. You do not lose the weeks you already paid for by cancelling early. If you have decided not to renew, cancel today and use the rest of the term.

If you subscribed through Apple

A subscription bought with Apple in the iOS app is billed by Apple, so that is where you cancel it. Go through the App Store rather than Match's own settings.

If you are not sure which way you paid, think back to how you bought it. If it went through your Apple ID in the iPhone app, it is an App Store subscription. If you entered a card on Match's website, it is a Match one.

Add-ons are switched off separately

Cancelling your main plan does not automatically deal with an add-on. Something like Private Mode has its own switch, and you deactivate it under Subscription Status.

So after you cancel the plan, open Subscription Status and look for anything still active. It takes a minute and saves you a surprise on your statement later.

Cancelling a free trial ends it right away

A trial works differently from a paid plan. When you cancel a free trial, your access ends immediately, not at the end of the trial period.

So time it. If you want the full trial, use it, then cancel shortly before it ends so you are not charged. Put a reminder in your phone for the day before, because cancelling on day one throws away the rest of the free days.

Is the plan still earning its keep?

Cancelling is the right call for plenty of reasons: you met someone, you are moving, you have decided Match is not for you. It is worth one honest look before you do it, though.

a dating coach's view of paid features on dating sites is that they are multipliers. They take whatever you are already getting and give you more of it. On Match, the part worth paying for is the ability to search and write to women yourself rather than waiting for the app to choose who you see.

A multiplier only helps if there is something to multiply. So look at what the plan actually produced. If women were replying and a couple of conversations turned into dates, the subscription was doing its job, and cancelling may cost you more than it saves. If you paid for months and nobody wrote back, the plan was never the problem. Your photos and your first messages were.

Use the time you have left

Once you have cancelled, the rest of the term is already paid for. Spend it.

Answer anyone who has written to you in the last few days. Pick out the two or three conversations that are closest to a plan and suggest something specific: a day, a place, one drink. Write a short first message to a few women you would genuinely like to meet, about something on their page.

A cancelled plan that ends with a date on the calendar was money well spent. One that runs out untouched is the one you will regret.