A full service that runs your dating apps usually charges a monthly fee, and the price is typically set by how many dates it arranges. Freelance marketplaces also list individual dating assistants who charge a small amount per job. At that price you are buying a task, not a result.
What the monthly fee covers
News coverage of these services describes teams that cover the whole chain. They write the profile, choose the photos, do the swiping, carry the messages and schedule the dates.
That list matters when you compare quotes, because two services at the same price can cover very different parts of it. Ask which jobs are included, who does each one, and what actually reaches you. A service that only swipes and says hello leaves you holding the hardest part, which is turning a conversation into a plan.
Why the price follows the number of dates
Pricing by dates arranged makes sense from both sides. The date is the thing you actually want, and it is also the thing that takes the most work to produce.
It gives you a clean way to judge the service, too. At the end of a month, divide what you paid by the number of dates you went on. Then ask whether those were women you were glad to meet. A service that books you dates with women you would never have chosen has hit its number and missed the point.
The cheap freelancer
Freelance marketplaces list dating assistant gigs, some offering to work your Tinder and Bumble accounts for very little. They are real, and they are a different product.
At that price you are paying a stranger for a small, defined task. You are also handing that stranger access to your accounts and the right to talk to women in your name. Before you do, ask what they will send, whether you get to see it first, and what happens to your login when the job ends.
For most men, a cheap gig buys either a burst of swiping or a batch of copied opening lines. Neither one changes how many dates you go on.
The part the price does not mention
The same coverage raised an honesty question every man considering this should think through. If someone else writes your messages, the woman is getting to know a conversation you did not have. Clients described reading their ghostwriter's conversation before a date so they could keep the details straight.
That can be handled well, but only if the service takes it seriously. A careful one learns how you talk before it sends anything, keeps the messages close to your real voice, and gives you a short summary before each date: what she does for work, the trip she mentioned, the joke that landed. A careless one sends you to dinner with a woman who thinks she already knows you.
The test is simple. When you sit down, she should feel she is meeting the same man she was talking to.
Who it is worth it for
Paying someone to run your apps is worth the money for a man whose dates go well once they happen and whose week simply has no room for the apps. For him, the fee buys back his evenings and turns a stalled account into a calendar.
It is a poor buy for a man whose dates fall flat, because the service delivers him to the table and then he is on his own. It is also a poor buy for a man who enjoys the back and forth and just wants better results, since he would be paying someone to do the part he likes.
What to check before you pay
Before you sign up anywhere, get answers to these:
- Who writes the messages, and how do they learn your voice?
- Do you set the standard for who gets liked, or do they?
- What exactly reaches you, and how far ahead of each date?
- How many dates does the package cover, and what happens if a month ends short?
- Can you read the conversations whenever you want?
If you would rather keep the conversations yourself and get better at them, the cheaper route is fixing your photos and your messages so the apps take one short session a day instead of your evenings. Either way, what you are paying for is dates you actually want to be on, and that is the number to hold any service to.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.