What a dating profile writing service costs depends on how much of a person's time you buy. The cheapest packages sell pre-written messages on their own. The middle buys a written profile with opening messages and a photo review. The top end costs the most and adds a personal consultation and photo editing.
The three levels and what each one buys
Salon looked into the growing business of dating profile consultants and found packages at roughly three levels.
At the bottom are pre-written messages and nothing else. You get lines to send, and nothing about your own page changes.
In the middle is a written profile, delivered with opening messages and a review of your photos. This is the level most men mean when they talk about hiring a writer.
At the top is a personal consultation with photo editing added. You are paying for a person's time and judgment, not just for text.
One service Salon covered sold a short profile for the swipe apps as a cheap add-on to its longer written profile, which came with revisions. That tells you where a writer's real effort goes: into the long version, and into the rounds of changes.
What the cheap end is really selling
A pack of pre-written opening lines is the cheapest thing on the menu, and for most men it is the least useful.
A line written before anyone has seen the woman you matched with cannot mention anything she wrote. It arrives as a generic message, and generic messages tend to get a generic reply or none. The best first message comes from something on her page, and nobody can write that in advance.
The cheapest written profiles share the weakness. Without a real conversation about you, the writer fills the space with lines that could describe thousands of men. It reads smoothly and says nothing.
Why the writer has to interview you
A dating photo feedback site that reviewed these services put its finger on the core problem. The writer has to ask you about yourself, and the results can often come out cheesy, generic or fake-sounding. Those two points are connected. When the questions are thin, the writing goes generic.
So judge a writer by the questions before you see a draft. A weak one wants your age, your job and what you are looking for. A good one wants to know where you would take a friend visiting from out of town, what you have been getting better at lately, what you cook when people come over, and what a good Sunday looks like for you. Those answers are the raw material. Without them, even a talented writer is guessing.
How to tell a good draft from a template
Read the draft out loud. If you would never say a line to a woman across a table, cut it, however clever it looks.
Then try the swap test on every sentence. Ask whether it could appear, unchanged, on the page of another man with your job and your age. If it could, it is filler. The lines worth keeping are specific enough that only you could have written them, like the bike you rebuilt or the bakery you cross town for.
A good writer will push back a little but will not hand you a character. The woman who meets you has to meet the man she read about.
What writing cannot fix
Your words sit under your photos, and she sees the photos first. If they are dark, distant or ten years old, she may never read a line of what you paid for.
That is why the better packages include a photo review. When you compare prices, check whether anyone will actually look at your pictures and tell you which ones to cut. A sharp bio under a blurry photo rarely gets read.
When to pay and when to write it yourself
Pay a writer if your profile has sat half-finished for months, if you go blank every time you try to describe yourself, or if you want a second person to cut what is not working. Choose the middle level with a photo review, and give the writer a real hour of your time.
Write it yourself if your photos are already good and you can spare an evening. Collect five specific, true things about your life. Turn each one into a sentence or two in plain words, then read them aloud.
And if what you need is the whole page rebuilt, photos and words together, look for someone who does both, rather than paying a writer to work around pictures nobody has fixed.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.