What a photographer charges for your dating photos depends on where you live, what the package includes and who you book, and two quotes for a similar shoot can be very far apart. The session fee is often only part of the bill. Retouching is frequently charged per photo on top, and owning the photos can be priced separately from the shoot itself.
What the price is made of
A quote that looks simple usually has three parts.
The first is the session fee, which pays for the photographer's time. The second is retouching, often charged per image, so the bill grows with every photo you want cleaned up. The third is the right to own and use the photos, which some studios price separately from the session. Ask about all three before you book, because a low session fee can still end in a high total.
Some booking marketplaces price portrait sessions by the hour instead. The first hour covers the photographer, their travel and the editing, and longer bookings cost less per hour. That suits a man who wants several locations, since moving between them eats time.
Why two quotes can be so far apart
A studio that shoots dating headshots names three things that move the price: geography, the package and the provider.
A photographer in a large, expensive city charges more than one in a small town. A package with one outfit and one location costs less than one with several of each. And one provider simply charges more than another for similar work, so it pays to compare two or three quotes.
Salon reported on one dating photographer whose shoot covered four different looks. The package included changes of wardrobe and location. Several looks is exactly what you should be paying for, as the next section explains.
Ask for candid, not a studio portrait
The most expensive mistake is paying well for the wrong kind of photo.
Polished, posed studio portraits stopped standing out once so many men started booking them. What works on the apps now looks like real life: candid shots in real places, ideally with other people around. a dating coach's own advice is to get at least one or two professional photos where your face is well lit and well framed, with the background soft. He also suggests having the photographer take hundreds of frames so you can keep the best two or three.
Put those ideas together when you brief whoever you hire:
- Shoot outside in daylight, in places you actually go.
- Change clothes and location at least once or twice.
- Ask for plenty of shots where you are doing something rather than posing.
- Get one clear, close photo of your face for the lead spot.
A photographer who shoots hundreds of frames and hands you a handful of natural ones is worth more than one who hands you twenty stiff ones.
The photos are only half of what she reads
New photos decide whether she stops on you. What she reads underneath decides whether she does anything about it.
Plenty of men pay for a good shoot and then put the new photos above the same bio and prompt answers they wrote years ago. She sees a sharp photo, reads a line like "I love travel and good food," and moves on. The words did not live up to the pictures.
So budget time for the written half when you budget money for the photos. Answer the prompts with things only you could have written, and make sure the man in the bio sounds like the man in the pictures.
When a photographer is worth the money
A photographer is a good buy for a man with no usable photos at all, for one who is relaxed in front of a lens, and for one who can book a shoot across a few real locations rather than a single backdrop.
It is a weaker buy if you already have decent phone photos, because a friend with a phone and a sunny afternoon can often close most of the gap for nothing. And if what you want is the whole thing sorted at once, photos, bio and prompts together, a shoot on its own fixes the first part and leaves you to do the rest.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.