We know of no user count for Coffee Meets Bagel that anyone outside the company can check, so we will not quote one. Any figure you find is either the company's own claim or a guess. The number that decides whether the app works for you is smaller and local: how many women within your distance, in your age range, actually use it this week. You can count that yourself in seven days.
Why a big total does not help you
A global total tells you almost nothing about a Tuesday night in your city. A dating app can be busy in one metro area and nearly empty a few hours' drive away.
Totals also include everyone who ever signed up. Many of those members stopped opening the app long ago. What counts is the active slice of the pool, near you, who would also like you back.
So set the headline number aside. The app can answer the useful question directly, and it answers it better than any article can.
What the app shows you about its own pool
Every day around noon, Coffee Meets Bagel sends a batch of people called Bagels in the Suggested section. They are picked from your preferences, your past likes and passes, and how likely each person is to like you back.
That batch is a measuring stick. If it arrives full of women you would be glad to meet, the pool near you is healthy. If it arrives thin, or full of faces you already passed on, the pool is small.
The app says as much. Free users get a number of Bagels set by its algorithm, while Premium users get no daily limit as long as the app has Bagels left to show. The last part of that sentence is the honest one: there is a ceiling, and the ceiling is how many people fit your settings.
A one-week count of likes and matches
Make the test small and write the numbers down.
Open Suggested once a day after the noon batch lands. For seven days, record four things: how many Bagels you were shown, how many you would honestly take out, how many were repeats, and how many women were new. Then open Discover, set your distance and age, use the recent activity filter, and see how many more appear.
If you see a steady stream of new women you would meet, the app has enough people for you. If most of the batch is repeats by day three, the pool is thin where you live, and the cure is a wider setting or a second app, not more hours in this one.
Repeats are the clearest warning
The app sometimes brings back someone you passed on when it sees a strong chance of a connection, and repeats pile up when few new people fit your settings.
So a repeat is not always a fault. A pass made in a second on a tired evening may deserve a proper look. But if the same faces return for a week, you have run out of fresh people.
Widen distance first, to the farthest you would really travel on a weeknight for a first date. Then widen your age range by a couple of years at each end. Her settings work on you too, and a woman who caps her age range below your age never sees you, so a wider range on your side only brings in the women whose filters include you.
Why a smaller pool can still suit a man
A smaller pool is not automatically a bad one. On a swipe app a man can spend an hour liking faces. A batch that arrives once a day ends that habit, and it makes each conversation matter more.
a dating coach warns men against liking almost everyone. His view is that an app that sees a man like everyone tends to show him fewer of its best women. A small daily batch makes being selective the default, and a man who picks a few women on purpose usually writes better first messages to them.
The tradeoff is volume. If you live where few women use the app, a small batch can run dry, and you will want another app beside it. My advice is that you do not have to be loyal to one app: test two, push the one that works, and drop the other.
What to do with the answer
If the count is healthy, go on to the part that decides your results. Open each conversation with one specific thing from her page, keep the replies short, and suggest a drink once she is answering well. A full batch only helps if some of those conversations become dates.
If the count is thin, do not take it personally. It is a fact about your area, not a verdict on you. Run a second app for two weeks, count the same four numbers, and put your time where the numbers are better. The best answer to how many users it has is how many of them it shows you.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.