Nobody outside the company can give you an honest number, and we will not make one up. Figures you find online usually count accounts ever made, not women who are active this month near you. The number that helps you is smaller and local: how many women within your travel distance look active and real, and you can measure that in one evening.
Why the big numbers mislead
A large number sounds like proof that an app is alive. It rarely is.
Registered accounts add up over years. Plenty of Fish says in its Privacy Policy that it closes an account automatically after two years of inactivity. That means a page can sit there for a long stretch before it disappears, and some of what you see is no longer in use.
So a total can be huge and still tell you little. What matters is who answers a message this week.
Users, active users and women near you
Three different counts get mixed together.
Everyone who ever signed up. The biggest figure and the least useful.
People active in a recent month. Closer to useful, but it still covers the whole country and both sexes.
Women near you who are active now. The only one that changes your results.
Plenty of Fish's own software leans toward people who are online now or were active recently, which tells you the company thinks recency matters more than totals too.
Your city can beat the average
An app that is busy in one city can be quiet in another. a dating coach's rule for choosing an app is that your results depend on whether the people on it are really looking to date, and that varies by area.
A man in a large city may find more active women than he can message. A man in a small town may find a handful. Neither tells you anything about the other, so a national figure would not help either of them.
Size up your own pool in an evening
You do not need a statistic. Search is open at every membership level, including free, so you can look yourself.
- Set a distance you would genuinely travel on a weeknight, and an age range you would really date.
- Look through the results for an hour across a few evenings.
- Note how many women have clear, current photos and a page with some real detail.
- Note how many show as recently active.
If you see plenty, the app is big enough for you. If you see few, or mostly stale pages, try a different app near you or widen your distance a little.
Old pages make a list look fuller
Dormant pages do not announce themselves. A woman who stopped using the site a year ago can still appear in results until the account is closed.
The signs of a page that is alive are plain. The photos look recent, the words are specific, and she shows as active. A page with one blurry photo and no text is a poor bet, and so is one that never replies. We cover how to tell fake or stale pages from real ones in a separate article.
What the size means for how you use it
If the pool is large, you can afford to be selective. Like the women whose pages give you something to say, and write one good first message to each, the same day. My view is that an app notices a man who likes everyone and treats him as less selective.
If the pool is small, be careful with every message. A first message from a stranger is her choice to answer, and if she does not, you cannot keep writing. You may only see each woman once, so give her something worth answering.
Do not put all your dating in one place
Even a big app has quiet weeks. My advice is to test two apps instead of six, and keep the one that gives you more real conversations.
Run Plenty of Fish for two weeks alongside one other app. Count likes, matches, replies and plans on each. The one that produces dates is big enough for you, whatever its total.
The short version
No trustworthy count of Plenty of Fish users exists outside the company, and the totals you see blur old accounts with active ones. Measure what matters instead: how many real, active women show up within the distance you would travel. If the answer is plenty, get to work. If not, move on without regret.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.