In the standalone BFF app, you unmatch by removing the person. Open My Friends, tap the person, tap the three dots at the top right of their page, choose Remove from friends, then confirm with Yes, remove them. BFF says the direct message chat is hidden from both of you once you do it.
The steps
Go to My Friends and tap the person you want to remove. On their page, tap the three dots in the top right corner. Choose Remove from friends, then tap Yes, remove them.
The confirmation is there on purpose. Removing someone is meant to be a decision, not a slip of the thumb.
What disappears
BFF says the chat is hidden from both members when you unfriend someone. Neither of you keeps a message list with the other.
There is one short delay. If either of you has the chat open at the moment you remove the person, it can stay visible for a little while. It goes once the session refreshes, so close the app and reopen it before you decide the removal failed.
When removing is not enough
Removing someone ends the chat. It does not report anyone. If a person makes you feel uncomfortable, harasses you or acts in a threatening way, BFF tells you to block or report them as well.
Do both in the right order. If you think you may want to report, take a screenshot of the messages first, because the chat is hidden once you remove the person. Then remove them, then block or report.
That applies to rude messages too. A reply to a rude message only starts an argument, and an argument with a stranger spends the evening you could have given to someone pleasant. Remove the person, say nothing, and move on.
The group link that stays active
This catches people out. If you shared a Group invite link with someone in a direct message, the link stays active after you remove them. They can still use it to join.
The only way to close it is for the person who made the link to reset their personal invite link. If you created the link, reset it. If someone else did, tell them before you remove anyone you do not want in the Group.
When to remove someone and when to leave it
Remove someone who is rude, pushy, or asking for things you will not give, such as money or details about your life.
Leave a quiet chat alone. A person who has not answered for a week is not an enemy. Men press the removal button after one day of silence, as if taking someone off the list punishes them, and the only person it costs is the man who might have heard back at the weekend.
Give a quiet chat several days. If you liked the person, send one light line that picks up something they said and suggests a specific plan. If that gets nothing, stop thinking about it. You do not need to remove someone to stop thinking about them.
Say something first when you have met
The button is built for strangers. If you have already met in person and decided it is not a fit, a couple of plain sentences before you remove the person go a long way. Thank them for the coffee, say it did not feel like a fit, and wish them well.
It takes under a minute. The person will think better of you than if the chat simply vanished, and in a small city that matters, because the same people turn up at the same climbing gym and the same game night.
Do not use removal to tidy a messy week
Some men clear their whole list on a bad night, and take the one person who was about to answer with it. Wait until tomorrow before you touch the button. By then you will know whether the person was rude or you were tired.
Once a week, sort your list into three groups. Rude or suspicious people go at once. People you liked who went quiet this week stay, perhaps with one nudge. Chats that have been silent for weeks can go. When you finish, the list should be short enough to answer in one sitting.
Where BFF lives
Bumble says BFF Mode inside the main Bumble app is closing for members in the US, Canada and Mexico, who are moved to the separate BFF app. The steps above are for the standalone app. If you cannot find My Friends, check which app you have open.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.