Open the email from Tinder and tap the download link to save the ZIP file. Extract the ZIP, then open the index.html file inside it, which shows your data in a web browser. Tinder says the folder may also contain a structured, machine-readable version of your data in JSON format.
The steps
- Open the email from Tinder.
- Tap the download link to save the ZIP file.
- Extract the ZIP.
- Open the index.html file to view your data in your browser.
The index.html file is the one meant for reading, so start there.
A laptop is easier than a phone
You can do all of this on a phone, but a computer makes it simpler. Most computers extract a ZIP with a double-click or a right-click. A full-size screen is also far better for reading months of activity than a phone held in one hand.
If the email is on your phone, open the same inbox on a laptop before you tap the link. Save the ZIP somewhere you will find it again, such as your desktop, because you will want to compare it with a later download. If the index.html file opens as a wall of code instead of a page, it has opened in a text editor. Open it with a web browser instead.
What the JSON file is for
Tinder says the folder may include a structured, machine-readable copy of your data in JSON format. Most men never need it. The index.html page is the version laid out for a person to read.
The JSON file earns its place if you like working in a spreadsheet. Tools that import JSON can turn it into rows you can count and sort. That helps if you want exact numbers for a particular month rather than an impression.
Twenty minutes with a notepad
A data file can swallow an evening if you scroll with no aim. Give yourself twenty minutes and three counts instead.
- Where your last twenty conversations stopped. For each one, note whether it ended right after your opener, a few messages in, or after you suggested meeting up.
- How your openers began. Count how many of those twenty started with "hey", "hi" or a comment about her looks.
- How many reached a number or a plan. Count the conversations that ever got to a phone number or an agreed evening.
Those three numbers will tell you more than an hour of scrolling. Write them down, because you will want them again later.
What the counts are telling you
a dating coach breaks online dating into a chain: time on the app, matches, replies, phone numbers, dates. Each link multiplies the next. His first question for a man who is struggling is which link is at fault, because most men work hard on the wrong one.
If most conversations died right after your opener, the fix is your first line. Write openers about something she chose to show, like the trail in one of her photos or the dog she is holding. "Hey, how's your week?" gives her nothing to work with. "Is that your dog, or did you borrow him for the photo?" gives her something to play with.
If most of them stopped a few messages in, the chat probably slid into small talk. Where she works and how her week went feel like safe questions, but they give her nothing to enjoy. Keep your side short, react to what she actually said, and ask her out while she is still having fun.
If conversations went well and still never reached a plan, the fix is timing. My advice is to move a good conversation onto the phone early. Once she is texting you, she is a warmer lead and much closer to a date.
If you barely had twenty conversations to count, the problem comes before any of that. Women are passing before they learn anything about you, and your lead photo is the first place to look.
Change one thing, then look again
Pick the one fix your counts point to and leave everything else alone for a few weeks. My method is to test, adjust, and test again. Change three things at once and you will never know which one helped.
When the few weeks are up, request a fresh download from Tinder and run the same three counts. If the number you were working on moved, keep going. If it did not, try the next fix on that same link.
The short answer
Save the ZIP from Tinder's email, extract it, and open index.html in a web browser. The JSON file is there if you want the data in a spreadsheet. Then spend twenty minutes on three counts, find the weakest link in your results, and change that one thing first.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.