Change what you are trying to do. Instead of going over to get her number, go over to find out whether the two of you have anything between you. The number can still happen, but it stops being the test you pass or fail. A man who has nothing to prove walks up more easily and talks more naturally.
What to know first
- A fixed target like "get ten numbers today" raises your fear instead of lowering it.
- The pressure comes from the outcome you demand, not from the woman.
- A smaller goal you can always reach, such as walking up and saying hello, takes most of the weight off.
- Every approach counts toward an eventual yes, even the ones that end early.
- You can still ask for the number. You just do not need it to feel the approach worked.
Why a target makes it worse
You wake up with a plan. Today you will approach all day and leave the bar with at least ten numbers. By lunch, every woman you see looks like a test. You are not noticing her, only your score, and your fear of missing it grows with each approach.
Dating coaches call this trap paradoxical intention. Two things cause it. You fear failing so much that the fear takes over your mind and causes the failure you were afraid of. And your single-minded focus creates a weight of expectation, so you cannot enjoy the moment or do well in it. It is the same reason a man blanks in an exam he studied hard for, or sounds worse on stage than in the shower. The more you demand a result, the less you can produce it.
Swap the goal
The fix is to give up the aim that scares you and replace it with a different one. Do not think, I have to get her number. Think, I am going to chat to her and see what happens.
a dating coach puts it in similar terms. His frame for any approach is that you want to find out whether this woman and you have chemistry. You are talking to her as a person, you are curious, and you are not rushing or trying to convince her of anything. Because you can meet women anywhere, you do not need this particular one, and the neediness disappears. Women feel that difference.
Lower the bar
Make the goal small enough that you cannot fail. a dating coach says if your standard for a good approach is to walk up to a woman and say a sound, anyone can do that. Once you can, raise the bar a little. Start with hello. Move on to a question and a real conversation. Add a number only when it feels natural and fits what the two of you have said.
Notice what this does. If you walk up and speak, you succeeded. That success is available on every single approach, so every day produces wins, and your fear has less to feed on.
Take the pressure off in the moment
Some practical moves help when you feel the weight. First, own your fumbles. If you trip over your words, you can say so with a smile: "That went a lot more smoothly in my head, let me start over, I am Alex." Naming it takes away its power, and women usually like it.
Second, put the weight on the right thing. a dating coach reminds students that each approach is a fraction of a success, even when it ends in a no. You took one rejection, and that puts the next yes closer. You also learned something, so the number of approaches you need keeps shrinking.
Third, let it run. If a conversation is going well, ask for her number or Instagram at the end. If it is not, say a friendly goodbye. In both cases you did what you came to do.
What happens to the number
Strangely, men who stop chasing the number often get more of them. Without the pressure, you listen better, you are easier to talk to, and the invitation comes at a natural point. A woman who has enjoyed talking with you finds it easy to say yes. A woman who has felt your need for a result finds it easy to say no.
Feel the difference with a coach
It is hard to drop a goal on your own, because the fear feels like it is protecting you. On a Cold Approach Bootcamp in Miami or New York, you work in the field for two four-hour blocks each day, with daygame and night game mixed to suit you. Your coach stands next to you and gives feedback after every set, including what you did well even when she said no. Group is three consecutive days at three students per coach. Private is one, two or three days, 1-on-1. No experience is required, and you leave with a written practice plan.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.




















