Yes. Online dating works for men over 30, and it solves the problem that actually changed. In your twenties, single women were around you all the time without any effort. In your thirties they are not, and the apps put them back in front of you. It works best as one part of a plan, with recent photos, a plain statement of what you want, and short messages that lead to a date.

What actually got harder

a dating coach was 42 when he made his video on dating after 30. His first point is that dating does not change as much as you might think. The big change is who you are around.

At school and in your early twenties you spent every day near women your own age who were single. Now your friends are mostly married, you go out less, and the people at your work are not on average younger or single. You have to go out of your way to be around the women you want to meet.

So the thirties feel harder for a simple reason. The supply dried up. You did not get worse at anything.

What the apps fix

An app puts single women near you in front of you without a rebuilt social life. a dating coach calls an online profile a passive supplement: it takes little time to set up, and it works while you do other things.

He is firm that it should not be your whole strategy. Join a club or a league, go out with single friends, work from a cafe instead of the spare room. Meet people in places where the women you want to meet already spend time. The apps cover the gaps between those.

The two kinds of older guy

a dating coach says there are two kinds of man who get older. One is worldly, successful and interesting. The other just got older. You want her to see the first.

That comes from the details. Wear clothes that fit now, not the ones you bought a decade ago, and do not dress like a teenager either. Keep your body in shape, because looking younger than your age beats looking older than it. Then let your photos and your lines show a real life: work you are good at, friends, travel, a hobby.

You also have things that a man of twenty-three does not. More experience with women, more money in most cases, and more to talk about. The page should make that obvious without bragging.

Photos for the thirties

The first rule is the same at every age: a clear, recent photo of your face, in daylight, alone in the frame. In your thirties the usual failure is a lead photo that is years old. If she meets a man who does not look like the picture, the date starts badly.

After the lead photo, show a few different days. A full-length shot, one with friends where it is plain which man is you, and one doing something you actually like. Nothing in the set should be a photo from a wedding you attended in a suit that does not fit.

Decide what you want

a dating coach's last piece of advice for older men is the most useful. Work out whether you want to play the field or settle down, and let your approach follow. If you are unclear, you tend to end up with neither.

Many men in their thirties swing toward wanting a relationship. That is fine. Say so plainly in your profile in two or three lines, because the page attracts what it announces. But do not rush. He cautions against wanting a relationship for its own sake. Look for the right woman, and treat needy energy as something that makes you less attractive.

Messages that lead to a date

Keep your first message short and specific. Pick one detail from her page, react to it the way you would out loud, and end on a question she can answer in a line.

a dating coach's method gets a woman from the app to a plan in about four to seven messages. Each one has a job: get her attention, build a little comfort, and then suggest a day and a place. He also warns that a woman on an app is talking to other men, and one of them will take her out. A good date beats a long chat every time.

Pros and the average guy

a dating coach also points out that the apps now reward men who take them seriously. People who test their photos, rewrite their profile and learn how to message get most of the dates. The man who uploads whatever he has and waits gets less.

This is good news for a man over 30 who has patience. You can learn this as a skill. Test two apps, not six, count your results over a few weeks, and fix the weakest step first. Few matches means photos. Matches without replies means the first line. Replies without dates means you wait too long to ask.