In person you do fine. You are warm, you are funny in two languages, women laugh, evenings go somewhere.
Then you match with someone, send a message, and the conversation is finished by the third reply. That happens often enough that you have decided it is your English.
It is usually not your English.
Text removes the things you are actually good at
Face to face she gets a voice, a face, and timing. She hears where you are from in the first sentence, which gives her something to ask about. She watches you get a word slightly wrong and grin at it, which is charming and takes half a second.
Text hands her a sentence with nothing around it. No tone, no pause, no expression, no accent. A man who is warm in person often reads flat in writing, and she has no way of telling which one you are.
So the job on the apps is not to write better English. It is to put back some of what text took away.
Formal is the mistake, not wrong
Almost everyone who learned English in a classroom writes it more formally than anyone actually texts. That is what school taught. Complete sentences, correct connecting words, polite constructions.
On a dating app that reads cold. "Hello, how are you doing today? I hope you are having a pleasant week." is perfectly correct and sounds like a letter from a bank.
The fix is worse English on purpose. Shorter, looser, closer to how people around you actually type.
"okay that third photo needs explaining" is bad English and a good message. It has a tone, it points at something specific in her profile, and it takes her four seconds to answer.
Short beats correct
Length is where most of the damage happens.
Writing long is the natural instinct when you are less sure of the language, because more words feel like more effort and more safety. It does the opposite. A long careful message reads as a man working hard for a stranger, and that is the impression you least want in the first hour.
Two lines. A guess, an opinion, or a plan. If it took you six minutes to write, it was too long before you sent it.
What actually loses her
Most women do not care about a missing word or a preposition in the wrong place. Plenty read it as a fact about you, like a job or a city, and some like it.
Here is what they do notice.
Messages that could have been sent to anyone. When the language is a bit of work, the safe thing to write is the general thing, and the general thing gets no answer. A specific line with a mistake in it beats a correct line about nothing, every time.
No jokes at all. Humour is the last thing to arrive in a second language and the first thing that disappears in writing. Without it, a conversation turns into an interview, and she stops filling in the form.
Answering exactly what she asked and nothing else. A question answered and handed back with nothing attached is a conversation that ends politely a message later.
Do not apologise for your English
This is the most common self inflicted wound in the whole category.
"Sorry for my bad English" does two things, both bad. It tells her to start reading for mistakes, which she was not doing. And it is the first thing you have said about yourself, so it becomes the frame for everything after it.
If it comes up, it is a fact, not an apology. "I am Brazilian, so if a sentence comes out sideways, that is why." Then keep going, and do not mention it again.
Get to a voice sooner than everyone else
Here is the advantage you have that almost nobody uses.
Everything text takes away, talking puts back. Your accent, your timing, your warmth, the joke that dies in writing and works out loud.
So get off the app earlier than the usual advice says. Two or three exchanges, then suggest the meet directly. If she is hesitant, five minutes on the phone before the date does more for you than a week of messages, because on the phone you are the man who is good in person again.
"Easier to talk than type. Are you around for five minutes tonight?" is a normal thing to send, and it plays entirely to your strengths.
Stop translating, start copying
If you write a sentence in your own language and convert it, you get the sentences that are technically correct and slightly off. That is what produces the letter from a bank.
Read how people around you actually text and copy the shapes instead of the words. Short lines. Lower case. Half sentences with no verb. Save the ones you like. Nobody is checking whether you invented them.
When the writing is the only thing standing between you and the dates
For a lot of men this picture is simple and a little annoying. In person it works. The photos are fine. The women are there.
The part that keeps failing is a hundred short messages a week in a language you did not grow up typing, at the speed the apps want them, which is faster than anyone can be careful.
That is the part that can be handed over. One team rebuilds the profile and the photos, then runs the apps and does the messaging, carries each conversation as far as a date on your calendar, and leaves you the part you were already good at, which is the evening itself.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
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