Not by upgrading. Hinge says that upgrading your subscription does not change its length, so a monthly plan stays monthly even after you upgrade. To change the length, you cancel your current subscription and then subscribe again at the length you prefer.
What an upgrade changes, and what it does not
An upgrade changes what you get, not how long you are signed up for. If you move up while on a one-month plan, you are still on a one-month plan, now with more features.
This catches out men who assume the upgrade screen is a general place to rearrange their subscription. It is not. Hinge treats the tier and the length as separate decisions, and only the tier moves when you upgrade.
So before you touch anything, be clear which of the two you actually want to change. If it is the features, an upgrade does the job. If it is the length, you need the cancel and resubscribe route.
How to switch lengths
The process Hinge describes has two steps.
- Cancel your current subscription.
- Subscribe again, choosing the length you want.
Cancel through the same place you manage the subscription. If you are unsure where that is, Hinge's help center has a page on adjusting or canceling your subscription that walks through it.
If you want to change both things at once, a different tier and a different length, the same two steps cover it. Cancel, then subscribe again and pick the tier and the length you actually want on the way back in. There is no need to upgrade first and sort out the length afterwards.
The one thing to avoid is upgrading in the hope that a different length comes with it. You would end up with extra features on the same old length, and still have the cancel step ahead of you.
Time the switch
Hinge plans renew automatically, so the cancellation is also what stops the next charge at your old length. Do it well before your current period ends, not on the final evening.
The simplest timing is to make the switch close to the end of your current period, so there is little or nothing left on the old plan when the next one starts. Before you pay again, check the date your current period ends, so you know exactly what you are buying and from when.
Put a reminder in your calendar a few days before the end of the period. It is easy to plan a switch and then forget until the renewal has already gone through.
Which way should you switch?
Most men switch in one of two directions, and each has a good reason behind it.
Going longer makes sense once you know the subscription works for you. If paying for a month or two clearly brought in extra matches and dates, a longer plan spares you the same decision every few weeks.
Going shorter makes sense when you are not sure it is working, or your life is about to get busy. A long plan that runs through a heavy stretch at work or a month of travel is mostly paying for an app you will not open.
What does not make sense is choosing a length before you have any evidence either way. Committing to a long plan on your first day is paying in advance for results you have not seen yet.
Test before you lengthen
a dating coach has little patience for men who treat never paying on the apps as a point of pride. He points out that the apps make their money from paying members, so they have every reason to keep those members happy. He is just as clear that you should never pay blindly. His rule is simple: test each paid thing, and if it does not make a significant difference, drop it.
Apply that to plan length. Before you switch to something longer, look at a rough count from the time you have been paying. Count the likes you sent, the matches that came back, and the dates those matches turned into. Then compare that with a stretch on the free version.
If the numbers clearly moved, a longer plan is a sensible way to lock in something that works. If they barely moved, the length is not your problem.
What no plan length fixes
Paid features make you more visible. They cannot change what a woman sees when she gets to your page.
If very few women like you back, a longer plan just means paying for more of the same result. The fix is usually your first photo, your written answers, or the comments you attach to your likes. Get those working on the free version first, then decide how long you want to pay for extra reach.
Once they are working, the length question becomes easy. Pick the plan that matches how long you realistically expect to be dating actively, and review it before it renews.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.