A Plenty of Fish Like is a heart someone tapped on your page, and it comes from an account on the site. Whether a person is behind that account is a different question, and nobody outside the company can give you an honest share. The practical answer is to treat a Like as a cheap, weak signal, and to judge it by what happens when you answer it.
What a Like is
On Plenty of Fish, a Like is a heart you tap on a page in Meet Me or in search. You can see who has Liked you under Interested in Me.
A Like costs one tap. That is why it is a weak signal. A real woman can tap it in a second while she scrolls, and a fake account can do the same thing at scale. The tap itself tells you very little about either.
Why a Like can go missing
Plenty of Fish's help center says only active accounts show on your Liked list. So a Like that is missing may mean that person closed her account, or blocked you.
This is a useful fact, because it means the Likes you can still see belong to accounts that are still open. A Like from a closed account does not sit there as a ghost. It also means a Like that vanished is not always a real woman changing her mind.
What Plenty of Fish says it does about fakes
The site says it uses automated moderation, for example removing bots. Plenty of Fish says this can lead to suspension or account closure for people found engaging in unauthorized activity.
That is a stated effort, not a count. The company does not give a figure for how many bots remain, and any article that does is guessing. Treat the moderation as one layer of protection, and do the rest of the checking yourself.
The verified badge
Plenty of Fish says it requires a Face Check video selfie. The goals it names are a more authentic site, less fraud, and a check that no other profile is using your likeness. Users who finish it and upload a matching solo face photo get a Photo Verified badge.
The company is rolling Face Check out in phases, where local regulations permit. So not every account is verified.
That leaves you a simple rule. A Photo Verified badge is a good sign. The absence of one is not proof of anything, because many real women have not been through it. Use the badge to raise your confidence, not to lower it for everyone without one.
How to judge a Like by what follows
The best test of a Like is what happens when you reply. Answer it with something specific, and watch for the response.
A real woman usually gives you a small, personal answer that responds to what you wrote. A script gives a general answer that could go to anyone, answers a different question, or asks about your job. If a reply comes within seconds at any hour of the day, treat that with suspicion. If every message is a question and none give you anything back, that is a sign too.
The strongest warning is a quick push to leave the app, to another site, a link or a number, in the first day or two. Never open a link, and never send money, however small the request.
If you suspect a fake
Plenty of Fish lets members report a profile, photo or message and block anyone through the Safety Toolbox. Use it. It takes a minute, it protects the next man, and it gets a suspect account in front of the people who can remove it.
Do not spend an evening trying to prove it. If the signs are there, report, block and move on to the next woman.
Do not let a Like set the bar
Because a Like is so cheap, it is easy to read too much into a full list. Twenty Likes from accounts you never check are worth less than one conversation with a woman who answered your first message.
a dating coach has coached plenty of men who showed interest in nearly everyone they saw. When they got choosier, they sent far fewer Likes and got far better results. The same logic applies to the Likes you receive. Pick the women you would be glad to meet, and answer them the same day.
Make your own page earn real Likes
The Likes you want come from women who looked at your page and chose to tap. What they see decides that in a few seconds.
Make the lead picture recent and clear, with your face easy to see. Write a few lines that only you would write, with a real detail in them. My blunt version is that a boring, average page gets the average result, which is a few doubtful Likes and no real conversations. Aim to have the Likes you get be ones you want to answer.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.