Not by themselves. Dating apps changed how people meet, and the swiping, the matches and the algorithm changed who gets noticed, which hurts men who treat dating as something that will happen on its own. a dating coach's view is that the apps are not ruining dating so much as raising the bar. Relationships that start on an app can be as good as any other, but only if the man steps out of app habits once he is with a real person.

Where people meet has moved

a dating coach points to how fast the change has been. He cites a Stanford article reporting that 39 percent of heterosexual couples met their partner online, up from 22 percent a decade earlier. He also cites a British article saying 25 to 29 year olds are the group most likely to meet a partner on a dating app.

His reading is that technology moved most of life online, and dating went with it. People spend less time in a close circle of friends and coworkers who know them well, and more time spread out, which makes an app one of the main places left to meet someone new. The two figures come from articles he cites. His own estimates of how the mix has changed over twenty years he calls educated guesses. The direction is not in doubt.

From substance to presentation

His sharpest point is about what the apps reward. In a small circle, people see your character over months. On an app, a woman gets a handful of photos and a few lines, and she decides in seconds.

That shift from substance to presentation is real, and it is where the complaint "apps ruin dating" comes from. A kind, funny man with poor photos is invisible. a dating coach says you can no longer be a quality guy and hope a woman finds you, because she has more options in front of her every hour than women once had in a year.

He is clear that substance still counts. If a man gets a date on charm and has nothing behind it, the relationship ends when she gets to know him. The apps decide whether you get seen, and you still have to be worth meeting.

Who is hurt and who gains

a dating coach thinks the apps have widened the gap between men. He argues that a man with a good page and good skills can date a different woman most nights, while an average man gets fewer dates for the same effort. He says it shows up in his own bootcamps, where he now sees more men with no experience at all and more men with a great deal of it.

He also describes a cycle. When online dating was new, the people on it were mostly sincere and wanted a relationship. As it became mainstream, people who optimized their photos, lines and habits got ahead. The apps then added tiers and algorithms that reward the most invested. Men and women who want a relationship, he says, now find the apps serve them worse than they used to. Some women are led toward men who are not looking for a relationship at all.

Treat that as one experienced coach's analysis, not a measured study. It still explains why many men feel the apps got harder.

What is not the apps' fault

Some of what men blame on the apps comes from how they use them.

A man who keeps one foot out of every conversation because another match is one tap away is carrying a habit into the room. A man who swipes tired and writes flat messages gets flat results, then decides the whole system is broken. a dating coach says most men fail at the apps not because they are unlucky but because they stop too soon.

Our article on dating app fatigue goes into what long use does to the way you treat people. The short version: the habit is learned, and it can be dropped.

How to get a real relationship from an app

Keep your sessions short. A few focused sessions a week beat a daily scroll that wears you out.

Be selective in who you like. a dating coach says swiping right on everyone teaches the app you will take anything, and that it tends to show you worse women as a result.

Go to a date soon. A conversation on a screen is a poor test of a person. a dating coach gets from the first message to her number in four to seven messages and then suggests a plan.

Leave app mode at the door. When you meet her, put the phone away and be curious. She is a person, not an option.

Be someone worth meeting. a dating coach says the people who are good at the apps and want a relationship tend to leave once they find one. That is the goal.

The honest answer

The apps did change dating, and not all of it is for the better. They also made it possible to meet more women than any earlier generation of men could. A man who treats them as a skill, learns the habits that work, and stops carrying the bad ones onto dates is in a better position than one who just blames them.