A man with no Tinder matches almost never has a face problem alone. In most cases the problem is the profile. The first picture is poorly lit or badly chosen. The profile headline and bio tell her nothing. And he likes women who are unlikely to answer. Looks play a part, but they play a smaller one than you think, and the parts you can change are bigger.

What your looks decide, and what they do not

a dating coach has heard "I'm not good looking enough" since the start of internet dating, and his answer is that looks matter less than you fear. A woman is reacting to how you come across socially, what kind of life you seem to have and how other people respond to you. A face is one input among many.

He also points to a friend of his who is a professional photographer. He is not especially handsome, and he does very well on the apps because he knows how to make a photograph look good. The lesson is that a good photograph of an ordinary man beats a bad photograph of a good-looking one.

Your profile is a first impression she gets in seconds

On Tinder she sees your first photo, decides, and moves on. If that photo turns her off, she never reads the rest, and a great bio is wasted. That is why the first photo carries so much weight.

The mistakes that sink a profile are ordinary ones. There is bad lighting, shadows around the eyes, a strange angle that makes you look heavier than you are, or a shot where your face is half hidden. None of that is about how good-looking you are. All of it can be fixed with a friend, daylight and a lot of tries.

My advice is to take something like a hundred photos and keep two. A professional does the same.

The bio and about me section that say nothing

A bio of "adventurous, funny, love to travel" tells her nothing, because every man writes it. My rule is show, do not tell. One specific line about something you really do gives her something to picture and something to ask about.

Leave out the lists. A job title, a height and four hobbies read like a form. A single odd detail, like the Sunday dinner you cook for your family or the race you signed up for on a dare, does more than five adjectives.

Look at whom you are liking

Many men with no matches are liking every face that loads. coach says the apps rate you on how selective you are, and that someone who likes everyone can be read as less attractive. An app also has no reason to show you the women you would most like to meet if you will take anyone.

Be selective. Like the women you would honestly ask out, and your results will tell you more about what is working.

Check whether it is a slow week or a broken profile

Tinder's own help page says new connections take time and do not arrive at a steady rate. A few quiet days is normal. If you have gone a long stretch with literally nothing, your profile is the first suspect.

Ask two or three people who do not know you to look at it and tell you what they think you do for work and on a weekend. If their answers are wrong, the profile is not showing the man you are. Their answers also point to what to fix first.

Change one thing at a time

My method is to change a single photo or a single line, keep the rest the same, and count what happens. Change everything at once and you cannot tell what worked.

Swap the first photo and give it a fair stretch. If nothing moves, swap the second. Keep a simple count of likes and matches for each version. It feels slow, but it is the only honest way to learn what she responds to.

When looks do matter

This is not a claim that your face is irrelevant. At the first swipe, how you look counts, and some men will find that harder than others. What coach says is that the things you can change, such as photography, grooming, clothes, the choice of lead photo and a better bio, move the result more than most men expect.

coach also warns against a shirtless photo when your build is not clearly better than the men she could match with. It invites a comparison you may lose, so give her something else to judge you on.

The practical order

Start with the lead photo. Then write one specific line in the bio. Then become selective about the women you like. After that, change one thing a week and watch the count.

If you do all of that and still get nothing, you will at least know it is not for lack of effort or a hidden mistake. You can then take a harder look at the whole profile with a friend who will be honest about it.