Because Match bills a package all at once. The monthly rate on the plan page is there to help you compare plans, but the full cost of the package is charged in one payment when you buy it. A six-month plan is billed as six months of that monthly rate on the first day. The total is shown in the Review Your Subscription section before you pay, and if you want to pay month by month, the 1-month package is the option for that.
How Match prices a package
The plan page shows each package as a monthly figure. That is a comparison tool, not a billing schedule.
It is an easy thing to misread. You see a monthly number, you assume a monthly charge, and then your statement shows the whole package in one line. Nothing went wrong with the payment. The monthly rate was describing the price, and the package was always going to be billed in full at checkout.
So when you look at a longer plan, do the multiplication yourself. The monthly rate times the number of months is the figure that will leave your account on day one.
Where the full amount shows before you pay
Match does show the real total before you commit. It sits in the Review Your Subscription section of checkout.
Treat that section as the only number that counts. The monthly figure is for comparing plans. The Review Your Subscription total is the charge. If that number is more than you meant to spend in one go, stop there and pick a different package.
It takes ten seconds to read and saves you exactly the surprise that sent you looking for this article.
The 1-month package is the monthly option
If what you wanted was to pay a bit each month, the package for that is the 1-month one. Each month is billed on its own, so you are never paying for time you have not reached yet.
It also keeps you flexible. A one-month plan lets you find out whether paying changes anything before you commit to a longer stretch. A six-month plan asks you to decide that on the first day, before you have any evidence either way.
Compare the monthly rates if you like. Then decide on the total you are actually willing to commit to.
Paying to search instead of waiting on the algorithm
It helps to know what the money is for. a dating coach's case for paying on Match is specific: it lets you search for women and write to them yourself, instead of waiting for an algorithm to decide who sees you.
That matters more than it sounds. On the swipe apps, a woman's settings can filter you out before she ever sees you, even if she would have liked you. On Match, you can find her and write to her directly.
If you are going to use that, a plan is worth having. If you are going to open the app twice a week and wait, the length of the plan hardly matters, because you are paying for a feature you are not touching.
Test one month before you commit to six
My advice on any paid feature is to test it, and to test it properly. Paying is a multiplier. It gives you more of whatever you are already getting.
So the order is: get some replies on the free version, then pay for one month and use it hard. Search every evening, write short first messages about something specific on each woman's page, and answer everyone the same day. At the end of the month, compare it with your free weeks.
If the difference is obvious, a longer plan makes sense and you can buy it knowing why. If there is no difference, you have saved yourself five months of the same result.
If the charge has already gone through
If you have already paid for the whole package, the money is spent. Match says its subscriptions are generally non-refundable, so plan on using the time rather than getting it back.
Two things are worth doing straight away. First, check your Subscription Status and turn off auto-renewal if you do not want the package to renew when its term ends. Second, make the months count. You now have a long stretch of search and messaging paid for. Use it every week, and it stops being a billing surprise and starts being a head start.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.