Usually it is one of four things. Your first photo is not stopping her. Your page is hidden or thin. Your search settings are too tight. Or you are not liking women who would like you back. Check them in that order. The photo decides most of it, and it is the cheapest to fix. Every match you have ever had on a dating app began with a Like, so fixing this fixes the messages that come after it.
How a Like turns into matches
When a woman taps the blue heart on your page, you get a notification in your Likes section, or you show up on her Discover page. If you Like her back, a window opens so the two of you can start a conversation.
So a Like is a quick yes made after a quick look. She is not reading your page. She is deciding in a second or two whether to tap, and the first photo gets almost all of that second.
The first photo
Match's own photo advice is plain. The main photo should be a good, recent headshot or head and shoulders shot of just you, smiling, with no sunglasses and no hat. Other photos should show you in your element, such as a hobby, a pet, or people you like.
Read that as a test. Can she see your face clearly at thumbnail size? Is it you alone, so she knows who she is judging? Is it recent enough that she would recognize you at the bar? A dim photo, a group shot or a photo from years ago all lose the Like before she reads a word.
a dating coach says a woman judges you on your worst photo, so a mediocre photo hurts the set rather than helping it. If you have three good photos and one weak one, drop the weak one. If you are unsure about a photo, leave it out.
A page that is hidden or thin
Match lets you hide your page. When you do, you stop appearing in search results and members who have not met you cannot see you. Match itself says hiding lowers your chances of meeting someone. If you hid your page once and forgot, that alone could explain silence.
A thin page costs you Likes too. Match says the more accurate and up to date your page is, the better your chances of a real connection. It suggests writing about your personality, values, interests, a fun fact and what you want in a relationship. Four honest, specific lines beat a blank box. Put in something she could answer in a sentence.
Search settings that shrink the pool
Match says that widening your criteria brings more matches. Small changes to age, height or distance, or moving a preference from Must Have to Nice to Have, often make a big difference.
Remember the cost on the other side. Setting most preferences and marking any as a Must Have needs a paid subscription. A pile of Must Haves can leave Match with almost no one to show you, and the pool you see also shapes who sees you. Loosen a setting only as far as you would honestly go on a date.
Who you Like
A woman is more likely to Like you when you appear in front of women who fit you. a dating coach says a lot of sites read a man who is selective as a man worth showing, and may show him better matches in return. A man who taps everyone gives the site nothing to read.
Like the women you would be glad to hear from, and look at her page before you tap. It feels slower, and it shapes who the site puts in front of you.
Activity matters too. My point is that if you never log in, the site assumes you are no longer interested and has no reason to show you to women. A short visit most days does more than one long session.
When a Boost helps
A Boost places your page near the top of the results for members searching for someone like you, for a limited stretch. Match says you can buy as many as you like as long as each session has ended.
A Boost shows your page to more women, and that is all it does. If the page is strong, you get more Likes from it. If the photo is weak, you get more women passing on it. Fix the photo first, then spend.
a dating coach's view is that a Boost works best when you have not been shown to many people for a while, and that stacking Boost after Boost gives less each time. He also says paying can be worth it, since the apps favor members who spend, but each paid thing should be tried and judged by whether it moves your results.
Read the Likes you do get
A few Likes tell you more than none. Look at who sent them.
If they come from women you would not want to meet, your photo or your settings are pulling in the wrong crowd. If they come from women you like, the page is working and you only need more people to see it. Either answer tells you what to change next.
Fix one thing at a time
Change the first photo and wait a few days. Then widen one setting and wait again. If you change everything at once, you will never know which change worked.
A fresh set of photos, taken in daylight on different days, is usually the biggest single change a man can make. If you do not have a friend to take them, a full set can be built for you from selfies you already have, and checked by hand before it reaches you. Either way, the goal is the same: a first photo that makes her tap.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.