A Plenty of Fish membership renews on the same date as your original purchase, each time its term ends. A one-month membership renews on the same day of the month you bought it, every month, until you turn off your subscription. POF charges the full membership price up front for each term, and if you cancel, you keep access until the current cycle runs out.
How the renewal date is set
Your renewal date comes from the day you first bought the membership. When the term ends, it renews on that same date.
For a one-month membership, that means the same day every month. Buy it in the middle of a month and it renews in the middle of every month after. A longer term works the same way: it renews on the matching date when that term is up.
If you have lost track of the date, find the receipt from your first charge, or look at the subscription where you paid for it: your Apple ID, the Google Play app or POF.com.
Full price, up front, every term
POF charges the whole membership price at the start of each term. It then keeps rebilling, term after term, until you turn the subscription off.
That matters most on a longer membership. A long term is a bigger single charge, and it comes back as the same bigger charge unless you stop it. Before you pick a long term to save a little, be honest about whether you will still be using the app when it renews.
Turning renewal off in time
Turn renewal off at least 24 hours before the membership expires. Do it in the place you paid: your iPhone's Settings under your Apple ID and Subscriptions, the Google Play app, or POF.com on a computer.
Deleting the app does not turn it off, and neither does deleting your account. Both feel like quitting, and neither one stops the next charge. It is an easy way to pay for a month you meant to skip.
What you keep after cancelling
Cancelling does not cut you off that day. You keep your access for the rest of the cycle you have already paid for.
So there is no point waiting until the last minute. If you know you do not want another term, cancel today, and keep using what you paid for until it runs out. You lose nothing by deciding early, and you remove the risk of missing the cutoff.
When a charge surprises you
A charge you did not expect is often just a renewal. The membership rebills on the date you first bought it until you turn it off, and each time it takes the whole term up front.
If one catches you off guard, check three things:
- Is the charge on the same date as your original purchase?
- Do you have an older account with a membership still switched on? A subscription stays with the account it was bought on.
- Did you turn renewal off at least 24 hours before it expired, or closer to the end than that?
If none of those explains it and you really were charged twice, the store you paid through handles duplicates. Apple deals with iPhone purchases, and Google Play Support deals with Play Store ones.
Put the date where you will see it
The simplest protection costs nothing. Put a reminder in your calendar two or three days before the renewal date, with one question attached: is this worth another term?
Use the calendar you actually look at every day, the one with your work in it, not a note you will never open again. Then the renewal becomes something you decide, not something that happens to you while you are busy.
A renewal is a good moment to check your results
A renewal date is a natural point to ask whether the upgrade is paying off. Judge it by dates, not by likes or views. How many conversations this term turned into an evening out?
Paid features multiply what you already have. If the free version was bringing a date now and then, and the upgrade turned that into more, another term is money well spent. If the paid term looked just like the free one, the upgrade is not the part that needs changing. Your main photo, your bio and your first lines are.
Write the number down at each renewal: dates this term, dates last term. Two or three terms of honest numbers tell you more than any feeling about whether the app is working.
Look at how you used the term, too. A lot of men buy a month, spend two long evenings on the app, and then forget about it. Half an hour a day across the month does far more than two five-hour sessions, and it is the only fair test of whether the upgrade does anything for you. If you want an honest answer at the next renewal, use the app steadily until then.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.