As soon as the other person replies. On Bumble each of you gets one opening message, and once one of you answers the other's message, the chat opens and you can write back and forth as normal. Until that reply arrives, you have sent your one line and there is nothing more you can add.
The rule in plain terms
The clock starts when you match, and each of you has 72 hours from that moment to send an opening message. Whoever sends first starts a fresh 72 hours for the other person to answer. And if neither of you writes anything in that first window, the match expires.
Each person gets one message in that stage. When the other person replies, Bumble opens the chat fully and the limit disappears. The rule is the same for everyone, whoever you are and whoever you matched with.
What you cannot do before it opens
You cannot send a second message. There is no follow-up, no "also", and no correcting line once you have hit send. The one exception is that Bumble lets you edit your opening message once within 5 minutes of sending it.
A Note counts here as well. If you sent her a Note before you matched, that was your opening message.
This rules out a trick a lot of men use on other apps: sending two messages back to back, with the second one written to make her curious enough to open the chat. On Bumble she sees one message from you and nothing else. It has to stand on its own and give her an easy reason to answer.
Why Bumble set it up this way
Bumble says the aim is to show other members you are genuinely interested and to encourage more thoughtful first messages. It also wants fewer low-effort openers like "hey", and it wants both people to take part in starting the conversation.
For a man who writes a decent line, that is good news if it works as intended. The fewer lazy greetings she has to wade through, the more a specific, playful message stands out. The rule punishes effortless openers, not good ones.
What changes once your match replies
Once she answers, it is a normal chat. You can send messages, GIFs and photos, record a video, send a voice note, play the Question Game, or start a video call, all inside the app and without sharing your phone number.
One thing to know: Bumble does not show read receipts. You cannot see whether she has read your last message, so do not read meaning into an hour of silence. People are at work, at dinner, or thinking about what to say.
Voice notes are worth using early. A few seconds of your actual voice does something careful typing cannot. It carries your tone, so a tease sounds like a tease instead of a jab. She hears a real person rather than a name on a screen.
Use the open chat to get to a date
The chat opening is the start, not the win. Plenty of conversations open and then drift for two weeks until both people forget about them.
The steps that work are simple. First make the conversation fun, so she enjoys answering you. Then find something real between you, the point where she is telling you things and trying a little to win you over. Then take it somewhere more personal: her number, or a short voice or video call inside Bumble if she would rather not share her number yet. Then suggest a plan with a named place and a named evening.
Do not skip straight from her first reply to asking her out, and do not stay in the chat for weeks waiting for the perfect moment. A few good exchanges is usually enough.
The sign that she is ready is effort. Her replies get longer, she asks you things back, and she starts teasing you. When you see that, stop chatting and suggest the plan.
If the chat never opens
Sometimes she never replies. After you send your opening message, she has 72 hours to answer.
If the clock is nearly out and you still want to talk to her, Bumble's help page points to Extend, which gives the match another 72 hours. Use it once, for a woman you actually want to meet. If that time passes too, let it go.
It is rarely about you. She may be busy, she may have too many matches to answer, or your line may not have given her enough to work with. Look at what you sent, make the next one more specific, and put your attention on the women who are answering.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.