Thursday began as a dating app and now puts events first. Its homepage says less matching, more meeting, and the app lists singles events in cities around the world, sells tickets, and shows updates. The main product is turning up in person, not chatting first.
How it differs from swipe apps
On a swipe app you spend your time on your phone. You pick, you write, you wait, and a date comes at the end if you are lucky.
Thursday turns that around. You buy a ticket to an event for singles, such as a dinner, a quiz, a class or a party, and you meet people in a room. The conversation starts face to face.
For a man this is a real change. A woman in a room can see how you stand, how you talk and whether you are comfortable. You get to use things a photo cannot show.
What the events are like
The events are for singles. Prices differ by event and city and are shown on each ticket. Spots are limited, so popular events sell out.
That has a practical side. If you want to go, buy early, and do not expect to decide on the day.
The company also runs in-app games called Side Quests, which are meant to start conversations at events, and it sells singles trips.
The Matchbox event
One format is called Matchbox, an AI matchmaking night. Guests fill in a questionnaire on arrival, are matched on values and compatibility, and are given a number to text their match.
Two details matter. Some matches may be platonic on purpose, so do not read a match as a promise. And if you miss the questionnaire window, you miss the matches, so arrive on time.
Why it can suit a man
Many men are better in person than on a screen. Their photos are ordinary and their first lines are stiff, and yet they are easy company. An event rewards that kind of man.
It also removes the long app phase that so often dies. There is no week of messages that fades. You meet, you talk, and you can ask for a number or suggest a drink while the moment is warm.
How to do well at one
Go with a plan. Pick one or two people you would like to talk to, start with something about the event itself, and keep early conversations short and friendly. Be direct about interest and keep moving toward a plan, instead of holding a long interview.
Dress to look like yourself on a good day. Arrive on time, put your phone away, and stay open to talking with more than one person.
If you like someone, ask for her number before the end of the night and suggest a specific time within the week. A man who asks plainly gives her something to say yes to.
Costs and limits to be honest about
Tickets cost money, and you pay for each one whether or not you meet anyone you like. A single event is a small test, not a sure thing.
Treat it as practice. Go to a few, pay attention to what works in the room, and see if your results beat what you get from an app. Also remember that events are city based, so what you find depends on where you live.
When an app is better
If you are shy, or live where events are rare, an app may still be the easier place to begin. Fix your photos and your first lines, and keep an app running while you try events. Using both gives you a faster read on which one suits you.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.