You want the scoreboard to be matches, because matches are the number the app puts in front of you. Matches move last. If that is the only thing you watch, you will conclude nothing is working for about a month after things start working.
Here is what actually moves first, in the order it moves.
One: the gap between matching and asking gets shorter
Early on, you match on a Tuesday and you are still trading pleasant nothing the following Monday. Half the time you never ask at all, because no moment ever felt like the right one.
Getting better looks like that gap shrinking. Match Tuesday, four messages, a drink suggested for Thursday. Nothing about you looks different to her. You simply stopped waiting for a perfect moment that was not coming.
This is the one you can change in a single week, because it is a decision rather than a skill.
Two: fewer conversations die in the same place
Go and read your last ten dead conversations. Most of them stopped in the same spot.
Usually it is one of three. The message where you asked something that takes real work to answer. The message where you matched her three words with three words and added nothing. Or the long stretch where you were both clearly enjoying it and nobody suggested actually doing anything.
Progress is fewer of them ending there. That number moves weeks before your match count does, and it is the honest measure of whether what you send is getting better.
Three: you write less and it lands better
The beginner version of trying harder is longer messages. More questions, more of yourself, visible effort you hope she notices.
The later version is one line that takes her five seconds and gives her something to push against, and she writes back more than you sent. You will notice this as your conversations feeling less like work. That is what going well feels like from the inside, before it shows up anywhere you can count it.
Then, eventually, the numbers
Matches move last because they depend on your photos, and photos are slow. The change has to reach women who have not seen you yet, which happens a few at a time across weeks.
So a man who fixed his first photo two weeks ago and has seen no change in matches is exactly on schedule. A man who fixed his messaging two weeks ago and is getting more dates out of the same number of matches is also exactly on schedule. They are running different clocks.
What a month of real progress looks like
Week one, you notice the place your conversations keep dying, and noticing it is the whole win. Week two, you start asking earlier, it feels abrupt coming out of your mouth, and two women say yes anyway. Week three, one of them cancels and the other one is flat, and you keep going, because one flat date is not a verdict on anything. Week four, you have two evenings in the calendar and far fewer conversations sitting there going nowhere.
Not one of those weeks would look like progress to a man counting matches.
Do not grade a single week by its outcome
A week with a great date and a week with none can be the same quality of play. Small numbers swing hard. She was ill, or she was seeing someone else by Thursday, and neither one is about you.
Grade the behaviour instead. Did you ask early. Were your messages easy to answer. Did you open the app on more than two days. Judge the outcome across a month, never across a week.
The part you cannot mark yourself
Everything above depends on reading your own conversations honestly, which is the one thing you cannot do. You knew what you meant when you typed it, so it reads fine to you. The place they keep dying is invisible for the same reason your own typos are invisible.
An hour on a call with a coach, with the last four conversations open in front of him, fixes that. He reads them the way she read them, with no idea what you meant. What usually comes out of it is one habit, named plainly, and the exact message where you should have asked her out.
Then you have something specific to run for the next two weeks. That is a different thing from another month of rewriting your bio and hoping.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
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