A good profile does three things. It stops her thumb, it shows a life she would like to be part of, and it gives her something easy to answer. It is not the one with the most facts or the nicest adjectives. The men who do well look specific, the photos agree with the words, and nothing in it reads like the hundred profiles she saw before his.
It gets her attention first
a dating coach says the most common problem he finds when men send him their profiles is not that they look bad. It is that they look like everyone else. A woman swipes past an average man in a second, and the profile never gets a chance.
Standing out does not mean shouting. It means that something in the first two photos or the first lines is specific to you. Boring is the default, and the default is what gets skipped.
The photos show a life, not just a face
Picture the set of a man who does well. The first photo is clear and well lit, his face is easy to see, and he looks relaxed instead of posed. The next ones show what he does: a trip, a hobby, a place he is obviously at home in, a night out with friends.
The photos of men who struggle look alike. A man stands in a plain room in a plain shirt. Another sits in a parked car with a mask pulled under his chin. A third is in a group shot where she cannot tell which one he is. My complaint is the same each time: nothing in it says what dating this man would be like.
Two quick checks before you post. Does each photo show something different, or the same afternoon five times? And does the angle flatter you? coach points to a student whose camera angle made him look dramatically short, which hurt him with no fault of his own.
The first lines have a hook
The top of the profile sets the frame for everything under it. Most men fill it with reasons to like them: I am kind, I am loyal, I treat a lady well. She has read that line a hundred times today.
A hook does the opposite. It is playful, a little teasing, and it implies you are not trying hard. My own example is a warning to leave while she still can, followed by a joke about picking a nice, responsible accountant. It works because it gives her something to answer, and because a man who can joke about turning her away sounds like he has options.
You do not have to copy it. The point is that the first lines should invite a reply instead of asking for approval.
Prompt answers tell her what dating you is like
This is where most profiles lose the match. Plain facts do nothing here. A favorite food, a childhood book or a place you would visit in history is fine in a conversation, but not on a page that has to win a reply. She learns a fact and nothing about you.
Better answers say how you act. If the prompt is about a trip, say what happens when plans fall apart. If it is about what you are looking for, describe a Saturday you would enjoy with her. Give a reason, and give her a thing to push back on. An answer she can tease you about is worth more than a perfect one.
Everything agrees with everything else
A good profile is consistent. If the words say you are adventurous and every photo shows a couch, she believes the photos. If the words are edgy and the first date is shy, the mismatch is what she remembers.
My advice is to tailor all of it to the man you actually are, not to copy his. The motorcycle works for a man with a tech job and glasses, because the contrast is real. It would not work for a man who has never ridden one.
What to leave out
Leave out the list of qualities. Leave out the sentence that says you are looking for a woman who is real, or drama free, or fun, because nobody is looking for the opposite. Leave out the complaints about the apps.
Keep the answers short, the photos varied and the tone easy. If it reads like you wrote it in ten relaxed minutes and still sounds like you, you are close.
When you cannot see your own page
Most men cannot judge their own. You know too much about each photo to see it as a stranger does. Show it to someone who does not know you and ask what they would guess about your weekend and your job. A fresh pair of eyes will spot the dull photo and the empty answer in about a minute.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.