No dating site is built better or worse for white men. The best online dating sites for a white man are the same ones that work for any man: Hinge, Tinder and Bumble, chosen by what is busy in his city and by what he wants. Where many men on the app look like you and write like you, the real work is standing out. Race does not pick the site for you.
Race does not choose the app
The apps talk about race in different ways, and none of it points you to one site over another.
Tinder says its recommendations do not use race or ethnicity at all. It lists distance, age, your stated preferences and your activity instead. Hinge takes a different route: members can filter by ethnicity, and Hinge says that setting stays private.
For you, that is a small point. If a woman filters by a trait you do not have, her page simply never reaches your screen, and you will not see it happen. Distance and age hide women from you in the same quiet way, so treat a missing woman as a fact about the app and not about you.
Which sites to start with
Choose by city. For most men in a big US city the order is Hinge, then Tinder, then Bumble. Where Tinder is the app most people use, as in much of Europe, start there.
a dating coach says each app draws its own mix of people, so a man can fail on one and do well on another. Run two for two weeks with the same photos and keep the one that gives you dates. If you like to write and read, add a longer-form site, since a dating coach says the written part matters more there.
The real competition is the average page
Where your photos and your lines look like those of many other men, you get swiped past. a dating coach says the most common mistake he sees is being boring, with a page that looks too much like every other man's, so women swipe left out of habit and not out of dislike.
If you suspect this describes you, the fix is not a different site. It is a page with one specific, true thing on it.
Read your own page as a stranger would. Does the lead photo show a clear, recent face in daylight? Do the next two or three show a week of your life in different places? Does the written part say something only you could say? If any answer is no, that is the first thing to change.
A photo with a reason in it
a dating coach's own best-performing photo is not his best-looking one. It shows him with a bed covered in foreign currency, and he captions it. It gets the most comments because a woman looks at it and asks what happened.
You do not need a bed of money. You need one photo that raises a question: you at the finish of something odd, you holding the fish you caught, you in the kitchen with a dish that went wrong. Put it third or fourth, after a clear lead photo of your face in daylight.
Do not make race the subject of your first message
If you are interested in women of a particular background, treat her like any other woman in your first message. Pick one thing she wrote or showed and say something short about it. Making her race the subject reads as a label and not as interest.
a dating coach's view of any trait is that some women are drawn to it, most do not care and a few do not like it. Whatever your own background, most women are looking at the whole page, and the whole page is the thing you can change.
Count, then change one thing
Run your photos for two weeks and count the women you liked, the matches, the replies and the dates. Swap the lead photo and run it for two weeks more. Only your own numbers tell you what works for you.
If your area gives you few matches whatever you change, widen the distance, try an app with more people in your city, and add places where you meet people in person. The pool is a thing you can enlarge.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.