happn itself names six Teasers as favorites. They are "Sundays are for", "My favorite city", "I couldn't live without it", "I could talk for hours about", "I spend way too much money on", and "It's 3am on Saturday and you'll find me". In happn's test phase, "I couldn't live without it" got the most votes among young singles. No Teaser is the best one for every man, though. The best one for you is the one you can finish with a detail only you would write.
What Teasers are
A Teaser is a short prompt that you finish in your own words, so a woman gets a glimpse of your personality. happn sorts them into four groups: opinions, habits, places and experiences. They are free, and the list is long enough that you never have to settle for one that does not fit.
They are only part of the page. happn also lets you add a description with your job, education and passions, plus tags for the kind of relationship you want and your interests. The Teasers are the part that reads like you talking, which is why they do most of the work.
The favorites and what each one pulls out of a man
Each favorite asks for a different kind of answer.
"Sundays are for" asks for a habit, and a habit shows what an ordinary week with you feels like. "My favorite city" asks for a place, and a woman who has been there has an instant reason to answer. "I couldn't live without it" asks for an object or a ritual, which makes it easy to be specific and fun to read.
"I could talk for hours about" shows what you care about, as long as you name the actual subject and not "life and good food". "I spend way too much money on" lets you laugh at yourself with a real example. "It's 3am on Saturday and you'll find me" paints a scene, and the scene tells her whether you are a nightlife man or a diner man.
Popularity is not proof, though. The favorites are favorites partly because every man picks them, so your answer has to be the part that is different.
A specific answer beats a clever one
a dating coach, who coaches men on online dating, treats the prompts on a page as gold. You get only a few chances to show who you are, and he calls it a waste to spend one on something dull.
Run one test on every answer: could another man have written this exact line? "Travel, food and good company" fits ten thousand men. "Hunting down the one ramen place still open after midnight" fits one. The second gives her something to ask about, and a question she can answer is the easiest opening a conversation ever gets. coach wants the page to do the heavy lifting so that the talking starts itself.
Pick Teasers that match your real week
Choose two or three, and take them from different groups so the page shows range. One habit, one place and one experience is a good mix.
Answer with what is true. She will meet the man who wrote the page, and a "3am on Saturday" answer from a man who spends Saturdays at home sets up a first date that feels like meeting a stranger.
Because happn is built around people who live near you, a real local detail helps. A named corner coffee shop or a market you go to every week gives a woman who lives there an easy reason to speak up. The same goes for happn's Spots, where you can add favorite places in groups like bars and cafes, clubs, restaurants and culture. Other members can then find people who share their favorite places, so pick spots you actually go to.
Finish the Teaser, do not ask her a question
My complaint about weak prompts is that many men use them to quiz the woman. A question such as "what is your dream vacation?" tries to step into her world, when your page should invite her into yours.
The same goes for tacking "let me know what you do for fun" onto the end. It sounds friendly, and it also sounds a little worried that nobody will write. Say something interesting and let her come to you.
Words are read more than men think
happn ran its own survey of singles. It says most of them prefer a page with real information over one made of photos alone. It also says a large majority could like someone on the strength of the bio. That is happn's number about happn's members, so take it as a hint and not a law. Still, it matches what you would expect from a woman choosing between near strangers: she reads.
Your first photo still has to do its own job, a clear face and your best shot, because nobody reads Teasers on a page she has already skipped. Once she stays, the words decide.
The read-aloud test
Read your answers aloud to a friend and ask what he would ask you about them. If he has a question, keep the answer. If he shrugs, rewrite it with one concrete noun in it, a place or a thing or a name.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.