Start with a hard-to-find opening, then finish with something specific enough that she can picture it. On our live profile reviews this prompt comes up again and again, and the same note keeps coming back. Our coach likes the "not easy to find" opening and wants the second half sharpened. "Fun, adventurous, creative" is a list, and a list does not paint anything.
Keep the hard-to-find opening
In one review a student's answer said the key was not easy to find unless the reader was a fun, adventurous, creative woman. The coach liked the opening, and liked that the second half was separate from it. The structure is right: it says something is worth earning, and then it says what earns it.
Another review covered a version that said the key was incredibly difficult to attain. It needed skill, determination, beauty and brilliance. The verdict was a pretty good prompt. The set-up carries a lot of the weight. The ending decides how good it gets.
Replace the list with a picture
The coach's problem with "fun, adventurous, creative" was that each word means something different to every woman. Fun can be spontaneous trips to Europe, or skydiving. Adventurous can be taking hikes, flying out last minute, or walking into a party where she knows nobody. Creative can be an artist, an entrepreneur testing new business ideas, or someone who finds cute ways to show affection.
A general trait gives her nothing to react to. A specific one does.
On a similar "what I'm looking for" answer, the coach gave a rewrite that works here too. Do not write "independent and affectionate." Name one independent thing and one affectionate thing, and paint the picture: a woman who can coldly fire a man in the office and still cuddle with her boyfriend that night. The coach's own exaggerated example for this stem was a woman who is an Olympic athlete and a rocket scientist and famous. It was meant only to show how much more specific an ending can get. The coach added that the student's real wording was more personal, which is the part to keep.
One word can overdo it
In another review, a student's answer said the key was not easily found unless she was a brilliant goddess, with a sexual add-on. The coach called it pretty good, then questioned the word goddess. It is polarizing and sexual, and in a profile that is already polarizing or sexual, one more charged word can be overdoing it.
A later review showed what the opposite looks like. The same hard-to-find opening ended with a line about wearing ambition like a provocative dress, and the coach called it a much better written prompt. In a separate review the same line was called strong writing. A comparison does the work an adjective cannot.
Notice that the praised line has a picture in it, while the criticized word has a label. That is the whole gap.
Keep it to one or two ideas
In a different review, a prompt was good in concept but hard to say out loud. It had a clause about confidence that rattles someone's insecurities. The coach said it was clunky to read. Shorter words and easy-to-say combinations are better.
The coach's rule from that review is one or two ideas per prompt, in words that are easy to read. Another answer in the same review got a similar note: it tried to say too much and came out wordy.
Put the sharp part first
If a prompt has a polarizing half and a soft half, our coaches say to put the polarizing half first. A reader might not read far enough to reach it otherwise.
For this prompt that means the hard-to-find opening goes first and the gentle detail comes after. If your answer starts with warm words and saves the edge for the end, reverse it.
Check the grammar before you post
As the coach put it on a live call, a grammar error in a prompt is a deal breaker for a lot of women. Even for educated women who would forgive it, it is an immediate cringe.
This is the cheapest fix on the list. Read the line once aloud before it goes live, and read it again after you change a single word.
A quick test
Read your finish and ask what she is picturing. If the answer is a mood, rewrite it. If it is a moment, a skill or a scene, keep it. A good answer to "the key to my heart is" should leave her able to say which kind of woman it describes.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.