A good Plenty of Fish profile for a guy has a clear first photo of his face, a headline that says one specific thing, and a short description a woman can answer in a line. Below are three complete examples, with the reason behind every choice. The men are invented. They are not real people or clients, and no result is claimed for them.
What this profile has to do
Plenty of Fish lets a woman search by distance and age, so she may land on your page without having swiped on anything. That means your page is judged as a page. She sees a main photo, then reads what you wrote, and she decides whether to reply.
The headline is a short line that sits near your name in several places around the site, so it is one of the first things she reads. The description and your interests fill in the rest.
You also need a main photo before you can send anything, so start with a clear, well-lit shot of your face. Without that, the best headline in the world is not seen.
Example one: the electrician
Photo set: a clear daylight shot of his face. Then at a job site in work clothes, relaxed. Then fishing from a small boat. Then a family dinner, obviously him. Then a dressed-up photo at a wedding.
Headline: "Electrician who can fix your lights and cannot fix his fishing luck."
Description: "I run my own small business, so my week is full and my Sundays are not. I like a quiet lake, a loud dinner and someone who laughs at the first thing that goes wrong. Tell me the last thing you cooked that failed."
Why it works. The job and the hobby are real and specific. The headline admits a flaw with humor, and the last line of the description hands her something easy to answer. The photos back every claim.
Example two: the paramedic
Photo set: a face shot outdoors, smiling. Then in uniform next to the ambulance, not posed. Then at a farmers market with a bag of produce. Then on a bike trail. Then a group shot with friends where he is easy to spot.
Headline: "Paramedic. I am calm in a crisis and useless at choosing restaurants."
Description: "Nights and days both, so I am flexible about dates and not about breakfast. I walk the same trail every morning and I know every dog on it by name. If you have a restaurant I should try, tell me and I will give you a fair review."
Why it works. The first line says something about his character that the job supports. The restaurant line is a request, so a reply costs her almost nothing. Nothing in it sounds like an advertisement.
Example three: the teacher who plays guitar
Photo set: a clear shot of his face, relaxed. Then playing guitar in a living room. Then in a classroom, no students in the frame. Then hiking with a friend. Then a trip abroad.
Headline: "Teacher, mediocre guitarist, excellent at remembering your coffee order."
Description: "I teach middle school, so very little shocks me. I play guitar for friends and do not take requests. I'm looking for someone with a strong opinion about a small thing, like the best way to make toast."
Why it works. Each line is a small, human fact. The toast request invites an opinion, and a woman with an opinion has an easy first reply.
What the three share
Each headline is a specific sentence, not a label. "Looking for a good woman" could belong to anyone, while "fix your lights, cannot fix his fishing luck" belongs to one man.
Each description is short. Nobody reads an essay, and a long page reads as a man who has lots to prove. Three or four sentences is plenty.
Each ends with a hook. A fact cannot be answered, but a question, a joke or a request for a recommendation can. a dating coach's example of the opposite is the line that says the man is a gentleman who knows how to treat a lady. Many men write that sentence, and a woman who has read it all day skips it out of boredom.
Each page matches its photos. A claim about being outdoorsy next to five restaurant photos reads like a man describing someone else.
Lines to avoid
Skip the list of things you do not want. Skip "just ask" and "not here for games." Skip any joke about your height or your age. All of them sound like a man who has had a bad few months, and she has no reason to sign up for that.
Skip the generic interests too, such as "music, movies, travel." Everyone writes those, and none of them tells her anything. Pick the one or two you would actually talk about for ten minutes.
Do not copy the lines
coach is clear that he does not want men to become a clone of him. What works is a page that fits you, because what you project has to match the man who turns up to the date. Copy the shape of the examples, not the sentences.
A fast way to start is to answer three questions in plain words. What do you do all week? What do you do on a day off? What would you want a woman to ask you about? Turn the answers into a headline and two or three sentences, and cut anything that could describe any man.
A last check before you save it
Read the page aloud. If it sounds like you talking, keep it. If it sounds like an advertisement, rewrite it.
Then look at the first photo alone. Is your face clear and your expression relaxed? If not, take more photos and use the best one. A strong headline on a weak photo is wasted, because she never reaches the words.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.