Different hard, not equally hard. For a man the difficulty is silence: few likes, openers that go nowhere, and almost no information about why. For a woman it is volume: a large pile of low effort attention she has to sort through, most of which she did not want. Neither side is enjoying it, and the part that is actually useful to you is what follows from the first one.
The two problems are not the same problem
Put a man and a woman in front of the same app and they are doing two different tasks.
He is trying to be chosen out of an enormous field, with no feedback when it does not happen. She is trying to filter an enormous field, with plenty of feedback and very little of it welcome.
Those tasks feel nothing alike, which is why the argument never resolves. A man hearing about her inbox thinks she is complaining about abundance. A woman hearing about his silence thinks he is complaining about not being owed anything. Both are describing a real problem and neither can see the other one.
What the silence on your side actually is
Attention on these apps concentrates. A minority of men absorb most of it, and the shape of that is steep rather than gentle, which is why the middle of the field feels so dead.
It also means you get almost no signal. She does not tell you she scrolled past, and she does not tell you the fourth photo was the problem. You send, nothing comes back, and you are left guessing. That is genuinely harder to learn from than being turned down out loud, because nobody ever tells you what went wrong.
The side effect is worse than the silence itself. Men respond to no information by doing more of everything: more likes, less selectivity, faster, lower effort. That makes the page weaker and the silence louder, and the loop closes.
What the flood on her side actually is
She has the opposite information problem. Too much of it, nearly all worthless.
Most of what arrives is one word or a comment about her body. She cannot tell the men apart on anything that matters, so she filters hard and fast on whatever is visible in a second. She is also carrying a safety calculation you never have to make, which is why she moves slowly on giving out anything real.
None of that is her being spoiled. It is what happens when volume is high and quality is low: you stop reading carefully and start rejecting quickly. You would do the same.
Why the fairness argument is a dead end
Men lose weeks to this argument and get nothing from it.
Deciding she has it easier changes nothing about your week. It does not get you a better lead photo, it does not get you a second sentence worth writing, and it does not put an evening in your calendar. What it does do is give you somewhere to put the frustration, which feels like progress and is not.
There is also a cost to carrying it around. Resentment leaks into how you write. The slightly bitter line, the joke at the expense of women on apps, the defensive answer about what you are looking for. She reads all of it, and it is the fastest close there is.
Be the easy yes
The whole game on your side is reducing the work she has to do to say yes.
That means a lead image where she can see your face clearly, in decent light, on the first look. It means the rest of the set answering the obvious questions before she has to ask: what you look like standing up, what you do, who you spend time with. It means two plain lines that give her something to reply to rather than a list of adjectives.
Then it means an opener that is about her specifically, and a concrete suggestion of a place and an evening within a few exchanges. Each of those removes a reason to stop, and stopping is her default because she has so many options to get through.
The parts you control, in order
Work down the list rather than across it.
The lead image first, because nothing behind it gets seen otherwise. The rest of the set second. The words third, and briefly. The opening line fourth. The ask fifth, and the fix there is almost always attaching a real plan to it.
Change one thing at a time and give it a couple of weeks. Changing five at once tells you nothing, and the temptation to do exactly that is strongest when nothing is happening at all.
What to stop doing while you work on it
Stop counting. A daily tally of likes turns an ordinary slow week into evidence about your worth, and it is not evidence about anything.
Stop running four apps badly. One, done properly, beats four half finished, and the half finished ones are where the discouragement comes from.
And stop treating each silence as a verdict. Most of them are not about you at all. The ones that are will show up as the same thing happening at the same point over and over, and that is a fixable thing rather than a fact about your face.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.