Your job line gets read by almost everybody who opens your profile and tells almost none of them anything.
"Consultant." "Engineer." "Analyst." She now knows roughly what you earn and nothing whatsoever about what you are like to spend a Saturday with, which is the only thing she is trying to work out.
What a title is and is not good for
The job field exists to place you. It answers a simple question about how you spend your days, and for that it is fine. Put the title in the structured field the app gives you and let it sit there.
The trouble starts when the title is also the line in your bio. A title is a category, and a category is exactly what a woman is scrolling past forty times a minute. It cannot do the job you are asking it to do.
The two ways men get this wrong
The first is the title alone. "Software engineer at a fintech company." Accurate, finished, and completely inert. There is nothing in it to picture and nothing to reply to.
The second is the explainer. Three lines about what your company does, who it serves, and what your team is responsible for. Nobody has ever read one of those to the end. It also quietly says that your work is the most interesting thing about you, which is a claim you do not want to make in the first four lines.
Name what the week actually looks like
The line that works replaces the category with something she can see.
"I fix hospital scanners, so I spend most of my week in basements with no phone signal." That is the same job as "field service engineer" and it plays as a small film in her head.
"I teach eighth grade math, which is why I have very firm opinions about pizza." Now the job is doing two things at once: it says what you do, and it tells her something about your temperament.
"I am a nurse on nights, so my Sunday is your Wednesday." That is a fact about your life she needs anyway, delivered as a line rather than a warning.
The rule underneath all three is the same. Skip the title and name a concrete piece of the actual work: where you are, what is in front of you, or what it does to your week.
When the job is impressive, lean on it less
Doctors, pilots, lawyers, founders. The title carries weight on its own, and that is exactly why leading with it is a mistake.
A man who leads with the impressive title is asking to be picked for the title, and the women most likely to swipe for it are the ones who would have swiped on anybody with it. Meanwhile the woman you actually want has seen twenty doctors this week and is looking for one who reads like a person.
Say what the work does to your life instead. "Surgical resident, so I am either at the hospital or asleep, and I would like to make better use of the middle option." The title is still there. It is just not doing the selling.
When the job is hard to explain, give her the consequence
Some work simply does not describe well, and trying is how a bio gets long.
So do not describe it. Give her the part that touches your life. "I move furniture around a spreadsheet all day, which is why I climb four evenings a week." "I work in insurance. It is exactly as thrilling as it sounds, so ask me about the bread instead."
That second version does something useful: it admits the job is dull without being sour about it, and it hands her somewhere better to go. That is a far stronger move than dressing up a boring job in ambitious language.
When the job earns nothing, get out of the way
Not every profile needs a job line at all. You have four or five lines of space and the job field is already filled in above them.
If naming your work adds nothing a woman could reply to, spend the line on something else: a thing you do on Saturdays, a mild opinion she can argue with, or a small request she can answer in four words. The job is not hidden. It is in the field where it belongs, doing the one job it is good at.
If you are between jobs or hate the one you have
Say one plain line, or say nothing, and do not apologize in either case.
"Between things at the moment and taking my time about the next one" is a complete answer. What sinks men here is the explanation: the paragraph about the layoff, the market, the plan, the timeline. A bio is not the place to make a case, and a woman reading one is not the person you need to convince.
The same goes for hating your job. One dry line is charming. Two is a complaint, and a complaint in a bio tells her what the third date sounds like.
The test
Read your job line and ask one question: what would she write back?
If the honest answer is nothing, the line is a category and it needs replacing. If you can hear her asking about the basements, the night shifts, or the pizza opinion, it is doing its work.
When the job line is not really the problem
Men rewrite this one line for weeks because it is the easiest line to see. Usually it is fine and the rest of the profile is a list of facts with no way in, which is the harder thing to fix and the thing that decides whether she swipes.
If you have rewritten the job line three times this month and nothing has moved, the pass worth doing is the whole profile at once, photos and words together, so the lines stop competing to say the same thing. Start with one honest sentence about what your week actually looks like. That is usually the first line in the profile that sounds like a person.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
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