Finish it with one value that a woman can easily like, and make it a prompt you place third. A coach's own answer to this stem is integrity, in a line about not being able to be true to someone who is not true to her own values. It does not draw as much attention as the edgier prompts on the same profile, but it gets liked as much or more, because it hands a woman something she can agree with.
Why a sincere answer earns its place
The coach's logic comes from the other two prompts on that profile. One is deliberately risky and one is openly sexual, though worded with some class. A woman can like either of them, but it is a little harder to do so while staying comfortable with how she sees herself.
The non-negotiable answer is the opposite. A woman can get on board with it without any effort. It also rounds the man out, so that after two polarizing prompts he reads as a real person and not a cartoon character. That is the job of this stem, and it is why we tell students not to waste it on the loudest thing they can think of.
Put it third, not first
A student on one of our live calls wrote that ambition was non-negotiable, because dreams without ambition are a beautiful car with no gas. The coach liked it and called it picturesque. The note was about placement. It should not be the first or second prompt, but it makes a nice third once the man-to-woman and relationship prompts are already on the page.
On another call the coach said a sincere prompt works as a third only if the two before it are polarizing and the rest of the profile is built the same way. If the other prompts are dull, a sincere one does not lift them. The order matters more than the wording.
The prompt and the answer must read as one sentence
On a review call the coach flagged a student's answer as weird to read for a plain reason: the stem and the answer did not form a single sentence. The student had written something along the lines of never skipping workouts but always making time, and it did not follow from "something that's non-negotiable for me is."
A second student wrote an answer that began with a don't-go-out-with-me line, and the coach pointed out that the sentence did not flow. Read the stem and your answer out loud together. If you have to pause or rephrase to make it work, rewrite the answer so it completes the stem. The coach also reminded one student, more than once, to fix small grammar slips in otherwise fine answers, since grammar matters more when your photos make you look like an intellectual.
Strong writing, with a line too far
On a call about a different student, a non-negotiable answer about a woman who wears her ambition like a provocative dress got high marks for writing. The coach called it strong and well turned. The follow-up line, which told her that if her dreams were prudish she was not his type, was too on-the-nose sexual and came across as demanding that she put out on a first date.
The lesson for this prompt: keep the strong phrase and cut the line that explains it. A non-negotiable that sounds like a condition of entry reads as a demand, and a woman reading it starts to feel audited.
Do not let it become a rulebook
On another call a student asked whether to list the things that screen women out, such as a quiet lifestyle, an early bedtime and strict saving. The coach's view was a personal preference with a reason behind it. Each very specific screen costs you women who would have been interested, in exchange for a better chance that the ones who remain are your type. The coach would rather weed out fewer women at the start and sort them later, in the conversation or on a call, because a woman who is not that way today may well be that way with the right man.
For this prompt that means choosing one value and stating it once. A single non-negotiable is a standard. Four of them are a form to fill out.
What a bad rewrite looks like
One student rewrote all three of the coach's prompts as practice. The rewrite of the non-negotiable, about a woman who puts her soul into everything she does, was fine for a last prompt apart from a grammar fix. The rewrite of the second prompt lost a great deal. The coach said it came out less classy, less clever and more overtly sexual, and in the coach's words, it lost the soul of the original.
The point is not to copy a good answer word for word. It is to notice that class and cleverness are what made it work, and a version that keeps the topic and drops those two things will not land.
A quick check before you save it
Is it one value? Does it read as one sentence with the stem? Would a woman who is nothing like you still nod at it? And is it third, behind two prompts that already carry the edge?
If you can say yes to all four, you have the quiet prompt that makes the louder ones believable.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.