Bumble does not publish a total number of users for its app, so nobody outside the company can give you an exact count. What it reports is paying users: a couple of million on the Bumble app itself, and a few million across all the apps it owns. In the European Union, its own filing puts monthly active users well below 45 million.
What Bumble actually reports
Companies report the numbers that matter to their investors, and for Bumble that means the people who pay. In its earnings release it gives paying users for the Bumble app, and a larger number for its apps together. Those include Badoo, and its app store listing says Bumble Inc. is the parent company of Bumble, Badoo and BFF.
The release does not give a total or a monthly active figure for the Bumble app. If a website gives you one anyway, it is an estimate, not Bumble's number.
Paying users are not all users
Most men who open Bumble do not pay for it. So the paying number is only a slice of the people on the app, and the real number of members is larger.
How much larger, Bumble does not say. That is the honest gap in the answer, and it is why the exact figure keeps showing up differently on different websites.
The European figure
The one active-user number Bumble does publish comes from its Digital Services Act page. It gives the average monthly active recipients of Bumble in the European Union for a six-month period, and says the figure is well below 45 million.
That covers one region, a fixed stretch of time and people who actually used the app. It is useful as a rough size, and it is not a world total.
Why the big number does not help you
A man in a mid-sized town does not date the whole user base. He sees the women who are near him and on the app at the times he opens it.
That is what sets his odds. a dating coach says the apps differ in their algorithms and their demographics, and that it is worth trying more than one, because a man can struggle on one app and do well on another. His advice is to find where you particularly succeed.
How to measure your own pool
You can do this in a week with no data. Open Bumble at a few different hours and look at your stack. Notice whether it feels full of women you have not seen or whether the same faces keep returning.
Try a weekday lunch hour, a weeknight evening and a weekend afternoon, and write down which one felt the fullest. That tells you when the women near you are actually online.
If you run out of fresh women quickly, your pool is small or your filters are too tight. If the stack stays full, you have room. This is worth far more than any national count, because it describes the only place you can actually meet someone.
Compare the apps with your own results
Counting users across apps will never tell you where you will do best. Your own results will.
a dating coach recommends testing more than one app, because each has its own quirks and its own crowd. For a week on each, keep a simple tally: how many new matches, how many replies, how many plans. The app with the best tally for the same effort is the one to put your time into. A smaller app with women who answer you beats a bigger one where you disappear.
What to do with the number
a dating coach has argued that online dating is harder than it used to be, because men and women both got better at working the apps. A larger user base would not change that.
What does change your results is how you use what is there: a lead photo that gets a second look, a first message that mentions something real about her, and the willingness to move to a plan. Spend your time on those, not on the size of the crowd.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.