Major Crush is Hily's paid way to write to someone before you match. Open her card in Finder, tap the purple button with the letter emoji, and send her your message. Premium subscribers get Major Crushes every day depending on their plan. You can also buy them separately, and some verification options give you one free. Once you send it, you have to wait for her reply before you can keep chatting.
Where to find the button
Major Crush lives on each person's card in Finder, not in your chats. Find a woman you want to write to, open her full profile, and look for the purple button with the letter emoji. Tap it, write your message, and send it.
It goes to her before any like from her, so she reads your words without having matched with you first.
How you get Major Crushes
There are three ways to have them.
- Hily Premium includes Major Crushes every day. How many depends on your plan.
- You can buy them separately, without a subscription.
- Some of Hily's verification options give you one for free.
If you have not verified your account yet, look at that route first. A free Major Crush is the easiest way to find out whether the feature suits you before you pay for any.
One message, then you wait
This is the rule that shapes everything else. After your Major Crush goes out, you cannot send a second message until she replies.
So there is no follow-up line to rescue a weak opener. There is no "also, I meant to say". What you send is the whole case, and it has to stand on its own.
When it is worth spending one
a dating coach recommends apps that let a man write first, especially for a man who suspects his writing is better than his photos. If your pictures are ordinary but you can make a stranger smile in two lines, writing first plays to your strength instead of waiting to be picked.
He also rates the ability to choose who you write to very highly. Picking the women you want, rather than waiting for the app to decide who you see, puts you in control. A Major Crush does that for one woman at a time.
The best targets are women you would be genuinely glad to meet and whose cards give you something real to say. Those two together are the whole test. A woman you are lukewarm about is a poor use of one, and so is a woman whose card is blank.
The catch: you have shown your hand
coach compares features like this to sending a rose or a super like. They put your interest in front of her more directly than a plain like, so she is more likely to notice you at all.
He is also clear about the cost. Writing first, before she has chosen you, gives away a little power. She knows you picked her before she picked you. You can recover from that, he says, but only if everything after it is good. Your message and the chat that follows have to carry more weight than they would after an ordinary match.
That is the trade. More chance she sees you, in return for a slightly weaker starting position.
Writing one she answers
Because you only get the one message, write it with more care than any normal opener.
- Build it from one specific thing on her card: a photo, a line she wrote, something she clearly cares about.
- Keep it short. Two or three sentences at most.
- Give it a light, slightly playful angle rather than a compliment on her looks.
- End with something easy for her to answer.
Do not apologize for writing first, and do not mention that you used a paid feature. "I never do this, but..." reads as nervous. Write to her as if a match had already happened, and let the message be good enough that she wants to reply.
If she does not reply, you cannot send a second message anyway, so there is nothing to chase. Let it go and spend your next Major Crush on someone else.
If several go unanswered, look at what you sent. Were they specific to her, or could the same words have gone to anyone? A message that only works for one woman is the kind that gets answered.
Is it worth paying for?
My rule for paid features is to test them rather than argue about them. If something is fairly cheap, try it, see whether it makes a real difference, and drop it if it does not.
So keep count. Note how many Major Crushes you send and how many get a reply, and compare that with how your ordinary likes turn into matches and conversations. If writing first is clearly getting you more conversations with women you like, it is earning its place. If not, put the money back into better photos and better openers.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.