Hinge says it uses AI in three ways. First, it personalizes who you see and predicts who might be a good match, based on the preferences you set, who you are likely to like, and who is likely to like you back, drawing on your previous interactions and the information you provide. Second, it offers optional AI-enabled features. Third, it uses AI-based moderation tools alongside human moderators to protect people from harms like scams and harassment.
Deciding who you see
This is the use that touches you most. Hinge says its AI works out who might be a good match for you by weighing three things at once.
The preferences you set. Who you are likely to like. Who is likely to like you back.
That last part matters. Hinge is not only guessing who you would find attractive. It is also guessing who would say yes to you. So the people it puts in front of you are its best guess at a two-way fit, not just a list of the women you would most like to see.
What the algorithm learns from you
Hinge says these predictions draw on two sources: your previous interactions and the information you give it.
Your previous interactions start with the likes you send and the people you pass on. The information you provide is everything you filled in yourself. Put together, they are how the app learns your type.
The practical lesson is simple. Your behavior is a set of instructions, whether you mean it that way or not. A man who likes almost everyone gives Hinge very little to learn from. A man who likes the women he would genuinely want to take out gives it a clear picture of his type.
Optional AI tools
Hinge also offers optional AI-enabled features meant to help improve your profile. The key word is optional. You can use them or ignore them, and your page works either way.
If you do use them, treat whatever they suggest as a first draft. Keep the parts that sound like you and cut the rest. A woman who likes your page is going to meet the man behind it. If the words on the screen sound nothing like the way you talk, she will notice the gap within the first few minutes of the date.
AI moderation, with humans alongside it
The third use is protection. Hinge says it uses AI-based moderation tools together with human moderators to protect people from harms such as scams and harassment.
The software can scan far more than people could. The human moderators bring judgment to the cases software cannot settle. For you, all of it works out of sight. It does not replace your own caution, though. Never send money to someone you have not met, whatever reason she gives.
How to give it better information
You cannot see how the predictions work in detail, and you do not need to. You only need to feed the system honest information.
- Set your preferences to what you actually want. Not what you think you should want, and not so wide that nothing is filtered.
- Like the women you would really take on a date. Selective likes give the app a much clearer picture of your type than a wave of them.
- Fill in your details truthfully. Hinge says it uses the information you provide, so a made-up detail teaches it the wrong thing.
- Revisit your preferences when your taste changes. If you set them months ago and they no longer fit, they are steering the app toward the wrong people.
The part no AI does for you
The AI's job ends when it puts someone in front of you. Everything after that is yours.
It does not write the comment that makes her smile. It does not keep a conversation light and fun. And it does not ask her out. Those are the steps that turn a match into a date, and they depend on you.
So keep your side simple. Send a short, specific comment on something in her page. Keep the chat playful rather than turning it into an interview. Once she is clearly enjoying it, suggest a specific day and place. The app can find you good people to talk to. What you do next decides whether any of them becomes a date.
The short answer
Hinge uses AI to predict who you will like and who will like you back, based on your preferences, your past activity and the details you give it. It also offers optional AI tools and uses AI moderation alongside human moderators against scams and harassment. Give it honest information and selective likes, then do the part it cannot: the conversation and the invitation.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.