Probably a few, as on every dating site and app, and nobody outside Zoosk can tell you how many. No service can promise zero fake accounts, and none we know of publishes a count. What you can do is judge your matches yourself, and test the free parts of Zoosk before you pay to send messages to anyone.
Fake and stale are different problems
Men lump two things together. A fake profile is run by someone who is not who the page says, or by a script. A stale profile belongs to a real woman who stopped logging in years ago.
Stale pages are far more common on any long-running service, and they look like fake ones from your side because nobody answers. Look for signs of life: recent photos, recent activity, and replies that come within a day or two. A page with no sign of activity may be a ghost and not a scam.
What fake accounts are usually after
Most want you to keep answering and then move somewhere else. It might be another site, a link to verify something, or a request for money. A smaller number just collect attention.
Knowing the goal makes them easier to spot. The early messages feel smooth because nothing is at risk on the other end. The real woman on the other side usually gives you a little less polish and a little more detail.
Check the page first
Real photo sets are uneven. A good one, a few ordinary ones and a shot a friend took without trying. A set where every image comes from the same shoot with the same expression is a flag, and so is a single polished photo and nothing else.
The written part works the same way. An empty page and an over-polished page both give you nothing specific to hold. A real woman usually writes something only she would write, like the street where she lives or a ridiculous opinion about breakfast.
Test your matches with the chat
Most fakes show themselves in a few exchanges. Replies arrive in seconds at every hour. Answers address a category and not the thing you asked about. Every message is a question and none give you anything back.
Ask about one specific detail, such as what she was doing in the third photo. A real woman answers with something small and personal. A script gives a general reply and asks about your job.
Then watch for the push off the app. A reason to move to a text number or a link in the first day or two is your answer. Never open the link and never send money, however small.
a dating coach's check before a date
a dating coach says he trusts a woman's photos but mentally subtracts a little from what they show. If her photos look suspicious, with odd angles or no full-length shots, he asks for a video call before the date. It costs ten minutes and answers the question better than any badge.
He also makes a point about apps in general. His view is that good skills on an app full of fake profiles will produce less than ordinary skills on an app where people truly want to meet. So the app you pick is part of your results, and you can be on more than one.
What looks fake but is not
A woman who looked at your page and never wrote back is not a bot. She may be busy, uninterested or gone from the app. A match that disappears may have been closed by her. A woman who looks a little different from her photos is a real person with an old picture.
Being selective also helps. A man who likes every woman sees a feed full of people he never wanted, and coach says apps tend to show a more selective man better matches.
Test Zoosk before you pay
Zoosk is free to join and browse, and you can use tools like SmartPick and Carousel at no cost. Writing messages needs a paid Zoosk+ membership.
So use the free part to look. If you see real, active, nearby women with specific pages, the membership has a job. If you see mostly ghosts and polished empty pages, save the money. Meet in a public place, tell a friend where you are, and keep early dates short. If your chats on any app keep stalling, a coach can read them with you and show you where they stop working.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.