Because Hinge decided that photo broke its Community Guidelines. Hinge removes the individual photo, video or prompt that crosses the line and leaves the rest of your account alone. Its examples include nudity, photos of minors, discriminatory or graphic content, financial scams and ads. Hinge notifies you when it happens and explains why.
The reasons Hinge gives
Start with the notification. Hinge tells you which piece it removed and why, so you rarely have to guess.
The categories are broad but specific enough to check yourself against. Nudity is the obvious one. Photos of minors is the one men trip on without meaning to. Discriminatory content, graphic content, financial scams and ads round out the list.
Read the reason Hinge gave, then look at the photo again as if a stranger posted it. Usually the problem jumps out once you know what you are looking for.
Childhood photos count
This is the removal men least expect. Hinge's rules bar photos and videos that show minors, and a younger photo of yourself is no exception. A shot of you at eight, meant to be charming, falls under the same rule as any other photo of a child.
The same goes for a photo with a niece, a nephew or a friend's kids in it. However sweet the picture, a child in the frame puts it at risk.
Your account keeps working
A removal is not a ban. Hinge says your matches stay in place and you can keep messaging while the piece is gone. Conversations you already have carry on as normal.
What changes is who can find you. Hinge says you may need to add fresh content before it shows you again in Discover or Standouts. Until then, a woman who has not matched with you yet may never come across you.
So the cost of a removal is counted in new faces. Each day the slot stays empty, you are absent from the feeds where new women would have found you.
Appeal it or put up something better
From here, the choice is simple.
Convinced the photo broke no rule? Ask for a review. Open the banner or notification Hinge sent about it, locate the photo, tap "Did we get this wrong?", write a short explanation of why it follows the Community Guidelines and tap Send for review. It shows as Pending until Hinge decides.
If the removal was fair, or the photo was never that good, replace it. Just know that the two paths do not mix. Once you upload a replacement, Hinge will not take an appeal on the original, so decide before you upload anything.
A quick way to choose: how much did the photo do for you? If it was filler, the appeal is not worth the time out of the feeds. If it was one of your two or three strongest shots and you are sure it broke no rule, the appeal is worth making.
Read your prompt answers with the same eye
If one piece broke a rule, check everything else on your page before Hinge does.
Your prompt answers are the closest thing Hinge has to a bio, and they fall under the same guidelines as your photos. A crude joke that seemed funny at midnight, a plug for your business or your social account, a line that takes a shot at a group of people: any of these can be the next removal. Each extra removal is another stretch out of the feeds.
A useful test for each piece: would you be comfortable if she brought it up on the first date? If the answer makes you wince, take it down yourself before Hinge does it for you.
Make the replacement stand out
You have to upload something new, so make it better than what came down.
a dating coach wants men to be memorable. His bar is a page some women adore, not one that every woman finds acceptable. Being memorable, though, never means being rude or offensive in his book. Content that gets taken down is usually memorable for the wrong reason.
His favorite kind of photo is what he calls a curiosity photo. It shows you in the middle of something unusual, the kind of shot that makes her want to ask what was going on. Most women like a photo without writing anything, and a curiosity photo gives her an easy question to open with.
If the removed photo was a childhood shot, put a recent photo in its place, ideally one taken somewhere you actually spend your weekends. If it was a joke that landed wrong, find a funny moment you can show without the sting. Whatever you add, your opening photo should still be a recent daytime shot where your face is easy to see.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.