Two men will tell you the opposite thing with total confidence. One swipes right on nearly everyone and sorts it out later. The other reads every profile and likes maybe one in twenty. Both are describing something that really happened to them, which is why the argument never ends.
The useful question is not which man is right. It is what each approach costs you in an evening, and which cost you can actually afford.
What swiping wide actually buys
Swipe on everything and you will get more matches. That much is true and nobody argues with it.
What you get is a longer list of names. A match is not a date, or a conversation, or even a hello. It is permission to start one, and starting one still costs you the few minutes it takes to read her profile and write something that is about her rather than about nothing.
So this is arithmetic more than strategy. Forty matches in your list is forty first messages you now owe. If you are not going to write them, you did not gain forty chances at anything. You gained a list.
The list is where it goes wrong
Watch what happens over the next two weeks.
You write to the six women you liked most. Four never answer. Two do, and one of those goes quiet after a day. Meanwhile the other thirty-four are still sitting there, and every time you open the app you see them and feel slightly behind.
Then it turns into work. Opening the app stops being the interesting part of your evening and becomes a chore you put off, because there is a pile of people you have not answered and you know it. Most men handle that by opening the app less. A month later the account is quiet and the conclusion drawn is that the apps do not work.
Nothing about the apps failed there. You bought more than you were ever going to get through.
What selective actually means
Selective does not mean picky about her looks, and it does not mean holding out for a woman who does not exist. Being selective in a way that helps is one question, asked honestly, one profile at a time.
Could I write her a first message that is about her, and would I be pleased if she answered?
If there is nothing in her profile you could write about, that match is going to sit in the list untouched no matter how the photos look. Skip it. You are not rejecting her. You are declining to add a name to a list you are already not working through.
That single question does most of the sorting, and it sorts on the thing that decides whether anything actually happens.
The count that tells you which problem you have
Open your matches and write down two numbers.
How many matches you have, and how many of them you sent a first message to.
If you have written to most of them, you have a volume problem and swiping wider is a reasonable thing to try. If you have written to fewer than half, more matches will not help you at all, because you already have more than you are using. The bottleneck sits after the match, and you can add a hundred more names without touching it.
Nearly every man who asks this question is in the second group and expects to be in the first.
When swiping wide is the right call
There are real cases for it.
If you are in a small town or a thin area and you run out of profiles in twenty minutes, sorting is not your problem. Supply is. Like everyone and work with whatever comes back.
If you are on a brand new account, or an app you have not opened in a long time, a wide first session shows you who is actually around before you start making decisions about it.
And if you are in a city for four days, you are working against a clock. Be generous early and sort later.
Where most men land
The setting that survives contact with a real week is narrower than everyone and wider than one in twenty.
Like the women you would genuinely be pleased to hear from, including the ones you assume are out of reach, and pass on the rest without ceremony. Then write to every single match within a day. If that produces more conversations than you can carry, you have earned the right to get pickier. If it produces almost nothing, the problem is your photos or your first message, and neither of those is fixed by moving the swiping dial.
The part this argument hides
Both camps are arguing about the cheapest step in the whole thing.
Swiping takes a thumb and no thought. What decides whether you end up sitting across from someone is the profile she sees before she swipes and the messages you send after she does, and both of those are harder work than any amount of sorting.
That is also the honest reason so many men end up with a list they never answer. Not laziness. The daily part is the hard part: reading what she wrote, replying while she still remembers writing it, and asking for a specific evening before the conversation cools.
If that is the part that keeps stalling, there is a version where you do not do it at all. Our team rebuilds your photos and your whole profile, then runs the apps day to day, swipes to the standards you set, writes the first messages, carries the conversations, and puts dates on your calendar. You show up to the drink. The swiping argument stops mattering, because the sorting is no longer sitting in your evening waiting for you.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
More from the library6 related articles
- 01How Many Dating Apps You Should Actually Be On5m
- 02What You Do With the Evening You Used to Spend Swiping5m
- 03Hiring a Photographer Fixes One Thing on Your Dating Apps5m
- 04What a Profile Rewrite Actually Changes5m
- 05Dating Apps When You Do Not Want to Be Seen on Them4m
- 06What to Do When You Run Out of Profiles to Swipe5m