One is plenty, and none is better than a bad one. A single group photo shows that you have people around you, and it is worth having if she can find you in it within two seconds. A second starts to look like you are hiding behind friends, and a third means she still has not seen you clearly.
Why one is the number
Each photo on your page has a job. The first shows your face. The others answer questions about your life: what you look like standing up, what you do on a Saturday, where you go.
A group photo does one of those jobs well, which is to show how you are around other people. Are you laughing, mid-conversation, welcome? A solo shot cannot show that. Once she has seen it, a second group shot adds almost nothing, and it takes a slot from something she has not seen yet.
There is a second cost. Every extra person in the frame is a chance for her to look at somebody else.
The test it has to pass
Shrink the photo to the size of a thumbnail and look at it for two seconds. Can you tell which one is you without hunting? A woman scrolling at speed gets about that much.
A photo passes when you are in front, or centered, or the only one facing the camera. The group should be small, three or four people, and not a wedding with forty faces. Your face should be clear enough that the picture still works as a photo of you.
If it fails, the problem is not the photo. It is that the photo is not yours, and it does not belong on your page.
When zero is the right number
Zero is better than a group photo that fails the test. Cut it if you are hard to find, if another man in the frame is better looking than you, or if the faces are in shadow.
Cut it as well if the setting needs explaining. A photo with a child, where it is not clear whose child it is, raises a question she cannot ask you. A photo with another woman in it, where the relationship is unclear, does the same thing.
a dating coach reviews profiles and has said this kind of photo makes it hard to tie the picture to the man. In one review he says plainly that he does not know who the client is in the shot. If he cannot tell, a woman scrolling in a second cannot either.
When two can work
A second group photo can earn its place if it shows a different side of you, and she can still find you in each one. One with your family at a dinner and one with friends at a game say two different things.
The test is the same as for the first: nobody has to guess which man you are. If the only thing the second adds is more of the same people, leave it out.
Keep the total share small. A page where most of the photos are crowds reads as a man who has few pictures of himself alone.
Where it goes in the set
Not first. The first slot belongs to a clear photo of your face, in daylight, with you alone. It decides whether she keeps reading.
Put a group shot third or fourth, after she already knows your face. At that point she can pick you out at once, and she sees the thing you wanted to show, which is that you are easy to be around.
Because Hinge lets her react to one photo or prompt on its own, any photo you post could be the one she comments on. Ask yourself whether you would be glad to get a comment on the group shot. If you would rather she picked a different one, it should not be there.
Why men use too many
It is usually a shortage of other photos. A man who has two solo pictures and a phone full of nights out fills the set with what he has. That is understandable, and it tells her the set was assembled from leftovers.
It is also a habit of modesty. Some men feel awkward putting themselves forward alone, so they pick the photos where they are surrounded. She reads that as a man who does not want to be looked at, which is the opposite of what a first photo should say.
The cure for both is a few new solo photos taken in daylight. a dating coach says to take a lot of photos and keep only the best few. He treats that as ordinary work, even for professionals, and not as a sign that something is wrong with you.
What to do about it now
Open your page and count the photos with more than one person in them. If there is more than one, pick the one where you are easiest to find and cut the others.
Then fill the empty slots with what a group photo cannot give her: a clear face, a full-body shot, and one of you doing something you actually do. If you do not have those, a friend with a phone and an afternoon of daylight will do more for your page than any group shot.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.