Lox Matchmaking is a premium service run by a matchmaker, and it is independent from the Lox Club app. The matchmaker learns your preferences and dealbreakers, introduces you to vetted matches, and arranges the dates, down to details like reservations. There is no fixed public price. Lox Club uses a dynamic pricing model, and the cost is discussed on a call with one of its reps. Its terms add that applicants join through a brief call, and those who are not accepted go on a waitlist.
What the matchmaker does
Lox Club lists three jobs.
Learning what you want. The matchmaker asks about your preferences and, just as importantly, your dealbreakers. That is the raw material for every introduction.
Introducing vetted matches. Instead of scrolling a queue yourself, you are introduced to women the matchmaker has already screened.
Handling date logistics. Lox Club gives reservations as an example. The practical side of setting up a date is taken off your plate.
How it differs from the app
The app and the service are separate products. The app is where you browse members and start conversations yourself. The matchmaking service is where a person does the choosing and the arranging.
Joining one does not mean you have joined the other. If you are a Lox Club member thinking about matchmaking, treat it as a separate decision with its own cost and its own process.
What it costs
Lox Club does not publish a set fee for matchmaking. It uses dynamic pricing, and the number is worked out on a call with a rep.
In practice, that means the price depends on what you ask for, and you will not know it until you talk to someone. Go into that call knowing your own budget. A sales conversation is a bad place to decide what a service is worth to you for the first time.
How you get in
According to Lox Club's terms, you join through a brief call. Not everyone is accepted, and applicants who are not accepted go on a waitlist.
So the call runs both ways. You are deciding whether the service suits you, and Lox is deciding whether it can help you. Be straightforward about what you want and what you will not accept. Vague answers make a matchmaker's job harder, and a matchmaker who cannot picture your ideal introduction cannot find her.
Questions worth asking on the call
A good matchmaking service should be able to answer these plainly.
How do you choose who to introduce me to? How many introductions should I expect, and over what period? What happens when an introduction does not work out? What exactly does the price cover, and for how long? What do you need from me to do this well?
Write the answers down. If an answer is vague, ask again. You are about to spend real money, and clear answers now prevent disappointment later.
What still depends on you
A matchmaker can put a woman across the table from you. What happens next is your job.
The introduction gets you a first date, not a second one. Show up on time, be relaxed, and stay out of interview mode. a dating coach's warning about first dates is that stacking factual questions about her job and hometown makes her do all the heavy lifting. Tell a story, share an opinion, and react to what she actually says. After the date, give the matchmaker honest feedback. Each introduction should teach them something about what suits you.
Is it worth it
a dating coach is not against paying for dating help. He thinks men are far too reluctant to spend money on their love lives. He is also blunt about the extreme end. He has watched very wealthy men pay a fortune for a handful of hand-picked introductions, and for many of them it did not work out. His rule is not to pay blindly for anything.
Matchmaking tends to suit a man with a demanding career, clear standards and more money than free evenings. If that is you, the call will tell you the price, and you can judge it then with your budget already decided.
If you have the time, though, running the app yourself teaches you something no matchmaker can. You learn which of your photos work, what you wrote that women reply to, and how to move a conversation toward a date. Those skills stay with you whether or not you ever hire anyone.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.