It depends on where the chat stands. After a first message, give her a few days. In the middle of a conversation, a gap of a day is ordinary. After you suggest a plan, wait about a day, then send one short follow-up. If she still says nothing, stop writing and spend your attention on other chats.
After your first message
This is the longest wait and the least meaningful. A match costs her one tap, and she may not open the app again until the weekend. Some women clear a pile of chats in one sitting, and yours may be in the pile.
So give it three or four days before you conclude anything, and a week before you treat the chat as dead. Nothing you do in that time will speed her up. Open other conversations instead.
If your first messages keep going unanswered across many women, the wait is not the issue. The message is. An opener that notices one thing on her page and asks an easy question gets more replies than any amount of patience.
In the middle of a conversation
A pause of a few hours, or even a day, is normal once a chat is running. People work, sleep and forget their phones. Do not read a late answer as a loss of interest.
Match your own pace to a man with a life. a dating coach says an hour or a few hours is a normal time to reply, and half a day is the outer edge. Answering within seconds every time tells her you are waiting by the phone, and copying her slowest gap tells her you do not care. Reply when you actually see it, within a reasonable window, and keep the chat moving.
After you suggest a plan
This is the stage where waiting costs you most, because a plan that sits unanswered dies quickly. Give her about a day to answer a plan you proposed for later in the week.
Then send one follow-up that makes the plan easy: a day, a time and a place she can say yes to in a word. a dating coach has a rule for plans already agreed in a chat. If she goes quiet as the time approaches, send one more message before the time passes, because the earlier one may have been buried and a reminder doubles your chance of the date happening.
The single follow-up
You are allowed one. Make it about her or about the plan, short enough to answer in a line, and free of any complaint about the silence.
Something like "Still on for Thursday, or should I pick another night?" works. A message that only points at the gap, like "did you see my message?", gives her nothing to answer.
a dating coach's view on double texting is that it depends on how you do it. A second message sent because you got nervous looks needy. A natural next thought, or a plan reminder, does not.
What not to send
A row of question marks, a guess that she is not interested, a long note about how you deserve a reply and any complaint about her manners all make things worse. a dating coach's reasoning is plain: until she has met you, all she has from you is some photos and a few texts, and she owes you nothing yet. Calling her out only gives her a reason to be glad she never wrote back.
Even if you are completely right, you will not win the argument.
When to stop
Stop after the one follow-up. Do not check the chat six times a day, and do not build a story about what the silence means. It could mean she forgot, got busy or changed her mind, and you cannot tell which from where you sit.
The practical answer to waiting is to have enough going on that no single chat holds your attention. A man with several live conversations barely notices one going quiet. A man with one is watching his phone in the shower.
When most of your chats go quiet
One silent chat is ordinary. Most of them going quiet at the same stage is a signal that the opener, the plan or the timing needs work. A coach can read a few of your chats with you and show you where they go cold.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.