Three or four short lines, somewhere between forty and seventy words. That is the answer for almost every man, and the rest of this is why that range works and what belongs inside it.
The two failures sit either side of it. One is the man who writes “6'2, ask me anything” and thinks he has been mysterious. The other is the man who writes six dense lines about his values and his travel history and gets read by nobody.
Why a one line answer reads as low effort
A single line is not minimalist. It reads as somebody who could not be bothered, and that impression is hard to argue with because there is no evidence to the contrary.
It also gives a stranger nothing to work with. If you want people to write to you first, they need a reason and a hook, and “ask me anything” is neither. It hands the entire job of starting a conversation to somebody who has forty other options and no reason to pick the hardest one.
There is a specific version of this worth naming: the height and job line. “6'2, finance, Brooklyn.” Every detail there is real and none of it says anything about what you are like to spend an evening with.
Why a long one stops getting read
The other end fails for a simpler reason. Nobody reads six lines on a phone while they are standing in line.
What actually happens with a long one is that the first line and a half get read, the eye drops to the images, and a decision gets made. So if your best sentence is in the fourth line, it does not exist. Length does not get you more attention, it just moves your good material somewhere nobody looks.
Long ones also tend to drift into rules. A list of what you are not looking for, a joke about not wanting hookups, a line about people who do not read. Every one of those makes you sound like somebody who has had a bad run, which is not the impression you want to lead with.
The length that actually works
Three or four lines. Each one short enough to read in a breath. Roughly forty to seventy words in total.
The reason this range works is mechanical rather than aesthetic. Three short lines fit on a phone screen without being cut off, and they leave room for three distinct ideas. That is enough to be a person and not enough to be a chore.
If you cannot get under seventy words, you are almost certainly explaining something. Explaining is what makes writing long. State the thing instead.
What belongs in those three or four lines
Give each line a job and do not let two lines do the same one.
Line one is the frame: what you do and where you are, in as few words as possible. “Architect, moved here from Chicago two years ago” is plenty. This line is not interesting and it is not supposed to be, it just orients somebody.
Line two is the specific thing. Not “I love food” but “I will defend the bakery on my corner against anything you put in front of me.” Not “into fitness” but “I run badly, three times a week, and I have never once enjoyed it.” This is the line people will actually mention when they write to you.
Line three is the easy reply. A small question, a real opinion somebody can disagree with, or a plan they can join. “Tell me the best place in this city for breakfast, I will go this weekend” works because it is easy, specific, and has an obvious answer waiting.
A fourth line is optional and should only exist if it says something the first three did not.
What to cut first when you are over
Go in this order.
Cut anything negative. No lists of what you do not want, no jokes about the app itself, no observations about how everyone on here is the same. Cut anything a thousand other men wrote: good vibes, partner in crime, work hard play hard, not here for anything casual. Cut the adjectives you applied to yourself, because nobody believes a man who tells them he is funny. Show it or drop it.
Then cut whatever is already visible in your images. If four of your photos are outdoors, you do not need a line saying you like the outdoors.
What usually survives that pass is about half of what you started with, and it is the better half.
How the right length changes by app
Some apps give you one open box and some break the writing into separate prompts. The total comes out about the same, but the distribution changes.
With a single box, use the three line structure exactly as described. With separate prompts the same total gets divided up, and the trap changes shape. Three answers that all do the same thing leave you with one line written three times, which is what happens when all three are jokes.
Read it back out loud before you save it
Read it as though you were saying it to somebody across a table, out loud, at normal speed.
Any sentence you would not actually say to a person does not belong. Nobody says “seeking a partner in crime for spontaneous adventures.” Plenty of people say “I am usually up for a last minute plan.” Same idea, one of them sounds like a human being.
Then stop editing it. Forty words rewritten every other night never get read the same way twice, and the version men keep tinkering with is rarely better than the honest one they wrote first.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
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