Yes, and more than anything else on your profile. A woman looks at your photos first and decides in a moment whether to read another word. A great bio cannot rescue weak photos, because she never gets to it. Photos are the gate, and everything else only works for the men who get through it.
What the photos decide
When a woman opens your page, she is not reading. She is looking, and she is making a quick guess about who you are. Is he attractive? Does he look like he has a life? Does he look like a man other people like?
a dating coach puts it plainly. Online dating photos matter a lot. You want photos where you look your physical best, where you look high value and popular, and where it looks like you have an interesting life. That is a lot to ask of five or six pictures, which is exactly why they carry so much weight.
What your bio does after the photos
The bio has a real job, but it comes second. Once a woman likes what she sees, the bio gives her something to react to, a reason to start a conversation, and a sense of your humor.
Think of it as a closer, not an opener. A woman who is on the fence about your photos can be tipped by something funny or specific. A woman who is not interested in your photos will not get far enough to read it.
So a man who rewrites his bio ten times and keeps the same three photos is working on the wrong end of the problem.
What messages do after both
Photos get you the match. Messages get you the date. They are different skills, and a man can be strong at one and weak at the other.
If your photos are good, you will see it in the matches coming in. If matches come in and conversations die, the problem has moved on to what you send. That is useful to know, because it tells you where to put your effort next.
The three jobs a photo set has to do
Every photo in your set should do one of three things.
Show your face and build clearly. She needs to see what you look like in good light, without a hat, sunglasses or a crowd covering you. This is the lead photo's whole job.
Show a life. A dinner, a trip, an event, a hobby. This is where she gets the story of a Wednesday with you, and the set should hold more than one of these.
Give her something to say. coach calls it a curiosity photo. His own example is a picture of himself with a bed covered in foreign currencies, which he captions in one short line. It is not his best-looking photo. It works because it is easy to comment on, and it gets women writing to him instead of only liking the page. A photo that makes her curious solves the problem of a woman who likes you and has no idea what to say.
The mistakes that cost the most
Most weak sets fail in plain ways. All the photos look alike, so he looks like every other man. The lead photo is dim, or far away, or shows someone else. The set is a car, a bathroom mirror and a gym shot. None of it is a disaster alone, and together they say nothing special about him.
Another common one is old photos. If she would not recognize you at the door, the best photo in the world is working against you on the date.
How to tell whether photos are your problem
Look at your matches before anything else. If you rarely match, your photos are the first place to look. If you match often but conversations stall, look at your first messages. If conversations go well but dates do not happen, look at how you ask.
That is My chain of steps, and it is useful because each step has its own fix. Do not rewrite your whole page because one step is weak.
Why men underrate them
Men tend to judge their own photos as a friend would, by what they remember about the day. A woman judges them as a stranger, by what is on the screen. The photo you love because it was a great trip may show her a blurry man in a hat. Ask someone who does not know you to describe the man in your set, and listen for what they say first.
What to do this week
Take stock of your best five photos in good light. Ask a friend who is honest, or a woman you trust, which one she would pick first and why. If the set is thin, take new photos outside in daylight with someone holding the phone, wearing clothes that fit. It is a cheap weekend job, and it changes the number of women who see the rest of your page.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.